Xa uqala ishishini lokuthumela ngenqanawa, uhlala uqala ngelona xabiso liphantsi. Kodwa akuwona umsebenzi olula ukukhetha icandelo elinengeniso kwinani elikhulu leemveliso kunye neemarike.
Eyona nto ibalulekileyo kukuchonga abona bantu bahlulahlulwe kakuhle uze ubabonelele ngezisombululo. Kwesi sikhokelo, siza kukubonisa indlela yokunciphisa ukhetho lwakho kwaye ufumane i-niche elungileyo yokulahla, ukuqala ngala manqaku mahlanu alandelayo:
indlela yokufumanisa ukuba yeyona marike ilungileyo?
Xa uzama ukufumana eyona marike igqwesileyo yeshishini lakho, kubalulekile ukuba ungajongi kuphela kwiintsingiselo zamva nje, kodwa nokuba kushushu kangakanani imfuno kunye nendlela eqhubeka ngayo imfuno eshushu.
Njengomzekelo, umntu othile e-tiktok wabelane ngendlela abaliguqula ngayo igumbi labo “ngemigca yokukhanya ye-LED”. Ayisiyomveliso kuphela, ngumbono wokwenza indawo ibe yeyakho ngendlela ekhethekileyo, enokwenziwa ngokwezifiso.
Ukuthengisa okugqwesileyo akukhona nje ngokulandela i-fad yakutshanje, malunga nokufumana iimveliso ezizalisekisa iimfuno zangempela, zihlale zifanelekile kwaye zikwazi ukuphumelela ixesha elide.
Ndimkhetha njani umthengisi we-dropshipping?
Xa ukhetha umthengisi weenqanawa ezilahlayo, kubalulekile ukuqwalasela eyona nto ilungele abathengi bakho kunye neshishini lakho, ngakumbi ukuba usaqala. Esinye sezigqibo eziphambili kukuba ukhethe umthengisi obonelela ngeemveliso ezahlukeneyo (ezifana nevenkile yesebe) okanye lowo ugxile kwimveliso enye okanye udidi lwemveliso.
Xa uqala ngemveliso enye okanye iqela elincinci leemveliso ezinxulumeneyo, unokugxila kwimizamo yakho yokuthengisa kwaye ujolise kubaphulaphuli abathile ngokufanelekileyo. Awuyi kuphazamiseka kwaye unokwakha uphawu olomeleleyo malunga ne-niche ethile.
Umzekelo, ukuba uthengisa iimveliso ezilungele i-eco-friendly, ukusebenzisana nomthengisi ogxile kwiimveliso ezizinzileyo kuya kwenza kube lula ukuba uphawu lwakho lube yingcali kwintsimi. Olu lwazi luhlala luthetha ukuba umthengisi wazi ngakumbi malunga neemveliso zabo, unokubonelela ngenkxaso engcono yabathengi kunye nokubonelela ngokuzaliseka okuthembekileyo.
Kwelinye icala, ukukhetha umthengisi wesitayile sesebe kunye nenani elikhulu leemveliso kunokubonakala kunomtsalane ngenxa yoluhlu olunikezelayo. Nangona kunjalo, oku kunokukhawuleza kube nzima kubathengisi abatsha abathe ngqo. Kuya kufuneka ulawule iimveliso ezininzi ezahlukeneyo, ezinokwenza nzima ukuthengisa kwakho kunye nenkonzo yabathengi. Ukongeza, ukukhuphisana kwindawo yentengiso exineneyo, egcweleyo kunokwenza kube nzima kuwe ukuba ugqame kwaye utsale abathengi abathembekileyo.
Kwabo baqalayo, kungcono ukhethe umnikezeli ogxininisa ngokucacileyo. Ngale ndlela unokwakha isiseko esiluqilima, ubaqonde ngcono abathengi bakho’ iimfuno, kwaye wakhe uphawu olugxile ngakumbi. Njengoko ukhula kwaye ufunda ngakumbi malunga nemarike, unokuhlala wandisa uluhlu lwemveliso yakho. Kodwa ekuqaleni, ukulula kunye nokugxila ngamandla akho amakhulu.
Uyifumana njani imarike ye-niche yabaqalayo
Ukufumana i-niche kubalulekile kuye nabani na othengisayo kwintengiso, nokuba uqhuba ivenkile yesebe okanye ugxininise kwivenkile yemveliso enye.Yeyiphi eyona ndlela ingcono yokufumana i-niche, ngokukodwa i-niche ekhethekileyo kunye nethembisayo evela kwimarike eqhelekileyo. Nazi iindlela ezimbalwa zokufunda koku:
Abaqalayo kunye nabathengisi abancinci bafanelekile kwiimarike ezincinci
Kubaqalayo kunye nabathengisi abancinci, ukukhetha indawo yokuthengisa encinci sisicwangciso esilumkileyo. Iimarike ezincinci zikholisa ukuba nokhuphiswano oluncinci kunye nezithintelo ezisezantsi zokungena, okwenza kube lula kwabaqalayo ukwakha uphawu lwabo kwaye baphumelele abathengi.
Ukungena kwindawo yentengiso encinci kuthetha ukuba unokugxila ngakumbi ekuqondeni iimfuno zabathengi bakho ojolise kubo, okukhokelela kunikezelo olulolwakho kunye nolwenzelwe wena.
Kwakhona, iimarike ezincinci zikholisa ukuba nesiseko sabathengi abathembekileyo, esibonelela ngesiseko esiluqilima kubathengisi abatsha ukuba balinganise.
Ukongezelela, iimarike ezincinci zivumela abathengisi ukuba bafumane amava ngokukhawuleza kwaye bavumelane neenguqu zemarike. Xa izibonelelo zinqongophele, ukugxila ekukhonzeni iqela elithile labantu yindlela esebenza ngempumelelo kunokukhuphisana ngokumfamekileyo kwimarike ebanzi.
Njengoko ishishini lakho likhula, unokunyuka ngokuthe chu ukuya kwiimarike ezinkulu, ukwandisa impembelelo yophawu lwakho kunye nokuthengisa.
Ukwahlulwa kwakhona kwemarike yohlalutyo lwemveliso nokhuphiswano lwemarike
Emva kokukhetha imarike jikelele, ukwahlula-hlula enye yezitshixo kwimpumelelo yomthengisi. Ngokuhlalutya nzulu iimveliso kunye nabakhuphisana nabo kwi-submarket, uyakwazi kangcono ukuchonga amathuba awodwa kwaye, emva koko, unikezele ngeemveliso ezahlukeneyo okanye iinkonzo.
Umzekelo, unokwenza iimveliso zakho zilungele iimfuno ezithile zabathengi bakho, wandise isicwangciso sakho samaxabiso, okanye waphule imeko ekhoyo yokhuphiswano ngokusebenzisa iindlela ezizodwa zokuthengisa.
Ngokwahlula imarike, unokukhomba abathengi ojolise kubo ngokuchanekileyo ngakumbi, ngokwenjenjalo unciphisa inkcitho yokuthengisa ngokungeyomfuneko. Uhlalutyo olongezelelekileyo lwentengiso aluncedi nje ekufumaneni izikhewu zemfuno, kodwa ikwanceda ukuba uchonge abo ukhuphisana nabo’ ubuthathaka kunye nokuthatha inzuzo yokuqala. Lo msebenzi unokwandisa kakhulu amathuba okuphumelela kwemveliso yakho kwicandelo lemarike elinikiweyo.
Ulungiselelo kunye neendleko zothutho kufuneka nazo ziqwalaselwe
Kwinqanaba lokuqala lokusebenza, abathengisi bavame ukugxila kwiimveliso kunye neemarike, kodwa izinto kunye iindleko zothutho zikwangumba ongundoqo ongenakungahoywa. Iindleko zothutho zinefuthe elithe ngqo kwinzuzo, ngakumbi kwi-e-commerce ewela umda, apho iindleko ze-logistics zingaphendula inxalenye enkulu yeendleko zizonke.
Ke ngoko, ukukhetha isisombululo esifanelekileyo solungiselelo kunye nokwandisa indlela yothutho kunokunciphisa ngempumelelo iindleko kunye nokuphucula inzuzo ngokubanzi.
Iimveliso ezahlukeneyo kunye neemarike zinokufuna iindlela ezahlukeneyo zokuthumela ngenqanawa. Umzekelo, izinto ezincinci okanye eziethe-ethe zinokufuna ukupakishwa okucokisekileyo kunye namalungiselelo okuhambisa, okuthetha ukuba abathengisi kufuneka bathathele ingqalelo ukhuseleko kunye nexesha elifanelekileyo lothutho.
Kwiimveliso ezinkulu, kwelinye icala, ukhetho lolungiselelo oluxabisa kakhulu lunokufuneka. Abathengisi banokunciphisa iindleko ngokuseka intsebenziswano kunye neenkampani ezininzi zolungiselelo okanye ukusebenzisa ukudibanisa kunye neenkonzo zendawo yokugcina impahla.
Ekugqibeleni, ukuqinisekisa ukuba iimveliso zinokuhanjiswa ngexesha elifanelekileyo nangendlela ekhuselekileyo, kunye nokulawula iindleko zokuthutha, kuya kuphucula kakhulu ukukhuphisana komthengisi.
Ukuba uthatha isigqibo sokungena kwinqanaba eliphezulu leshishini lezilwanyana zasekhaya. Le marike iyonke ibonakala inkulu, kodwa ukuba ujonge nzulu, uya kubona ukuba kukho amathuba amaninzi e-niche.
Ngokomzekelo, izitolo ezininzi zezilwanyana zithengisa ukutya okuqhelekileyo kwezilwanyana, amathoyizi, kunye nezixhobo, ngelixa utyeshela icandelo elithile. – abanini bezilwanyana zasekhaya abakhetha iimveliso ezilungiselelwe wena. Unokukhetha ukugxila ekunikezeni iikhola zezilwanyana zesiko, imveliso engahambelani kuphela neemfuno zabanikazi bezilwanyana zezilwanyana, kodwa ikwavumela ukuba bafumane ukungafani kwimarike.
Imfuno yeemveliso ezilungiselelwe wena ikhula kwiminyaka yakutshanje, ngakumbi phakathi kwabanini bezilwanyana zasekhaya abancinci. Ngokomzekelo, ngokutsho kweGoogle Trends, inani lophando olunxulumene "neekhola zezilwanyana ezenziwe ngokwezifiso" liye lanyuka kunyaka odlulileyo, ngelixa ukunikezelwa kweemveliso ezinjalo kwiimarike kuphantsi.
Ngokwahlukileyo koko, intengiso yokutya kwezilwanyana zasekhaya kunye nokuhanjiswa okusemgangathweni kwezilwanyana zasekhaya sele zilawulwa ziimpawu ezinkulu, ngokhuphiswano oluqatha kunye nengeniso encinci yengeniso.
Xa ukhetha le niche, awudingi ukunyuka ngokuchasene neempawu ezinkulu kwishishini lezilwanyana ezifuywayo ngokubanzi, kodwa kunoko ukulungelelanisa indawo yakho ukuhlangabezana neemfuno ezizodwa zamaqela athile.
Ungasebenzisa imijelo efana Imidiya yokuncokola kwaye uluntu lwezilwanyana zasekhaya ukuthengisa okuchanekileyo ukufikelela ngokuthe ngqo kwaba bathengi bafuna inkonzo yobuqu. Ngaphezu koko, imveliso yakho ngokwayo inexabiso eliphezulu elongezelelweyo, elithetha inzuzo eninzi ngomyalelo kunye nokunyaniseka kwabathengi.
Zeziphi iindawo zokuThengisa ngokuthe ngqo abaQalayo ekufuneka baziphephe?
Xa uqala ukuthengisa ngokuthe ngqo, abaninzi abaqalayo badla ngokutsaleleka kuluhlu olubanzi lweendlela zokuthengisa, bekholelwa ukuba amajelo amaninzi athetha amathuba amaninzi. Kodwa inyaniso kukuba ayizizo zonke iindawo ezifanelekileyo kubaqalayo.
Nazi iindawo ezimbalwa zokuthengisa ngokuthe ngqo abaqalayo kufuneka baphephe ukukunceda ukuba ugxininise ngakumbi izixhobo zakho kunye nemigudu kwaye ugweme umngcipheko ongeyomfuneko kunye nenkcitho.
Ii-smartphones kunye nobuchwepheshe obuphezulu be-elektroniki
Ngelixa imarike yeemveliso zetekhnoloji inkulu kwaye imfuno yomelele, ifuna ukuba abathengisi babe nenqanaba eliphezulu lolwazi lobugcisa kunye nezakhono zolawulo oluluqilima. Kunzima kubathengisi abasaqalayo ukukhuphisana neempawu ezinkulu, kwaye izinto zombane zinereyithi yokubuya ephezulu kunye namaxabiso aguquguqukayo emarike.
Ngaphezu koko, inkonzo emva kokuthengisa kunye newaranti yeemveliso ezinjalo kufuneka ziphathwe ngononophelo olukhulu, okanye mhlawumbi banokungena engxakini ngokulula ngezikhalazo kunye nembuyekezo yabathengi.
iimpahla ezifashisayo
Ishishini lefashoni likhuphisana ngokumangalisayo, kunye nokwazisa ngebrendi kunye nokunyaniseka kwabathengi kulawula imbonakalo yomhlaba.
Kubantu abafikayo, ukongeza kutyalo-mali lwangaphambili olufunekayo ekuthengisweni kohlobo, kufuneka bajongane nokutshintsha ngokukhawuleza kweendlela zemarike kunye neemfuno zabathengi. Ukongezelela, iimveliso zempahla yefashoni zinezinga eliphezulu lokubuya, elinokubeka uxinzelelo lwezemali olongezelelweyo kubaqalayo.
Amacandelo Auto
Nangona imarike yezincedisi zeemoto inkulu, inemigangatho ephezulu kakhulu yomgangatho wemveliso, iimfuno zobugcisa kunye nenkonzo emva kokuthengisa. Imarike yezincedisi zeemoto ikhule kakhulu kwaye uninzi lwabakhuphisanayo luphawu olunamava.
Abantu abatsha kushishino banokudibana nemiqobo emikhulu yokungena kwimarike, kunye nenkqubo entsonkothileyo yolungiselelo kunye nemiba yembuyekezo. Ukongeza, ezinye izincedisi zifuna inqanaba eliphezulu lolwazi olukhethekileyo, kwaye ukuthengisa okungalunganga okanye inkonzo inokukhokelela ekwanelisekeni kwabathengi kunye nezikhalazo.
Izithambiso kunye neemveliso zokunakekelwa kwesikhumba
Imarike yezithambiso kunye neemveliso zeskincare izele lukhuphiswano, uninzi lwezi mpawu sele zilawula iingqondo zabathengi. Abathengisi abasaqalayo kufuneka bajongane neemfuno zolawulo ezintsonkothileyo zokuqinisekisa ukhuseleko lwemveliso kunye nokuba semthethweni.
Ukongeza, imbuyekezo ixhaphake kakhulu kwishishini lezinto zokuthambisa, kwaye njengoko ibhrendi nganye ineemvakalelo ezahlukeneyo kunye neemfuno zabathengi, indawo echanekileyo yentengiso kunye nokukhethwa kwemveliso kuyafuneka ukuphepha ilahleko ngenxa yeemveliso ezingafanelekanga.
Iimpahla ezininzi (umzekelo, ifenitshala, izixhobo zombane)
Izinto ezithengiswayo (umzekelo, ifenitshala enkulu kunye nezixhobo zasekhaya), nangona zifunwa kakhulu, ngokuqhelekileyo zifuna utyalo-mali oluphezulu kunye nolawulo lwezixhobo ezintsonkothileyo. Abathengisi abasaqalayo banokungakwazi ukuhlawula iindleko zothutho eziphezulu kunye neendawo zokugcina iimpahla, kwaye ukuhanjiswa kunye neenkonzo zofakelo lweempahla ezinjalo zihlala zifuna inkxaso yobugcisa obukhethekileyo.
Iimveliso zokhathalelo lwempilo
Iimveliso zempilo kunye nezonyango zibandakanya iimfuno ezingqongqo zolawulo kunye neenkqubo zokuqinisekisa, okwenza kube yingozi kubaqalayo abangenamava aneleyo ukuba bangene kwishishini. Abathengi bafuna umgangatho ophezulu wokuthembela kwiimveliso zempilo, kwaye abathengisi be-novice bahlala bengenako ukuqatshelwa kwe-brand kunye nokuqinisekiswa komgangatho, okunokukhokelela ekungathembani kwabathengi kunye nokuphononongwa okungalunganga.
Izixhobo zorhwebo nezoshishino
Ukuthengisa iimveliso ezifana nezixhobo zorhwebo, izixhobo zoshishino kunye noomatshini abanzima kunokuba ngumngeni omkhulu kubathengisi abaqalayo.
Ezi mveliso zihlala zibandakanya ulwazi olukhethekileyo kunye neendleko eziphezulu zokuthenga, ngelixa uninzi lwabathengi bethanda ukuba ngabathengi beshishini okanye isambuku kwaye intengiso ikhuphisana kakhulu.
Kunzima kubathengisi abaqalayo abangenazo izixhobo kunye namava oshishino ukwenza impumelelo esebenzayo kule ndawo.
Iimpahla zexabiso kunye nobucwebe bezinga eliphezulu
Ngelixa imarike yempahla yexabiso kunye nobucwebe obuphezulu bunokuba nenzuzo kakhulu, imiqobo yokungena kweli shishini iphezulu kakhulu. Kunzima kubathengisi abasaqalayo ukufumana iilayisenisi kwiimpawu ezikumgangatho ophezulu kwaye kufuneka bajongane nekhonkco lonikezelo oluntsonkothileyo, ukuqinisekiswa, ukugcinwa kwebhrendi kunye nemiba yentembeko yabathengi.
Eyokugqibela
Akukho mntu unokukunika i-niche "yobukhulu obunye-bonke", okanye ubuncinci akufanele uthembele kubo. Impumelelo kwi-niche isekelwe kuphando lwakho olunzulu kunye nokulinga. Ukuba umntu unokwabelana ngokulula kwi-niche enenzuzo, mhlawumbi abafuni ukunika "inzuzo" yeemarike. – emva koko, amathuba amahle emarike kufuneka ahlolwe wedwa.
Ekugqibeleni, impumelelo kwi-niche yakho ayikho malunga nokuba abanye bakuxelela ntoni, kodwa malunga nokufumana isalathiso esisebenza ngokwenene ngokuzama, ukulungelelanisa kunye nokuphucula. Ngalo lonke ixesha khumbula: imakethi ihlala itshintsha, kwaye eyona nto iqhubekayo kukuba kufuneka uhlale uqikelela kwaye uhlengahlengise isicwangciso sakho. Wonke umthengisi unokufumana imarike efanelekileyo kubo ngemigudu yabo!
Emva kokufumana i-niches eqhuba kakuhle, cinga ngokufudukela kwiimodeli zeeleyibhile ezithengiswayo kunye nezizimeleyo ukunciphisa iindleko zokubonelela kunye nokunyusa inzuzo. Kwangaxeshanye, lungiselela iintengiso kunye nezicwangciso ze-SEO ukutsala ukugcwala kwendalo. Le nkqubo ifuna umonde kunye nomgudu ozinzileyo ekuhambeni kwexesha.
