Ileyibhile emhlophe yimodeli yeshishini apho inkampani ivelisa iimveliso okanye ibonelela ngeenkonzo, kwaye enye inkampani iyazithengisa phantsi kophawu lwayo. Le modeli yenza ukuba abanini bophawu ukuba baphucule ngokukhawuleza iimveliso ezintsha, ukunciphisa iindleko zophando kunye nophuhliso, kwaye kubonelela ngokwenza abathengi ngakumbi.
- 1. Ingcaciso kunye nendlela yokusebenza yeemveliso zeleyibhile ezimhlophe
- 2. Izibonelelo kunye nemiceli mngeni yeemveliso zeleyibhile ezimhlophe
- 3. Iindawo zesicelo kunye nemizekelo yeemveliso zeleyibhile ezimhlophe
- I-4. Ungayikhetha njani i-LEEB EYENZIWEYO I-LEEB YENDLELA YOKUZIPHATHA
- 5.Tands yemveliso yeleyibhile emhlophe
Iimveliso zeleyibhile ezimhlophe zemveliso zenziwe iimveliso ezenziwe ngabavelisi ngaphandle kweelogo ze-rand. Ezi mveliso zithengiwe zezinye iinkampani, ezazisa ezincamathisela iimpawu zazo ezithengiswayo. Le ndlela ivumela abanini buphawula ukuba bagxile kwintengiso kunye nokuthengisa, ngelixa benika imisebenzi enzima yemveliso kunye r&D kubavelisi abaziingcali.
I-1. Inkqubo yokusebenza yeemveliso zeleyibheli ezimhlophe:
- I-lec kunye neemveliso zeBrand:Abanini bamanzi nge-thematicaracyly bafunda ngokulandelelana kwentengiso, ukhetho lwabathengi, kunye ne-SIDRDS NORTS ukuze ukhethe iimveliso ezifanelekileyo. Emva koko, ngokusekwe kwindawo yabo yokuziphatha, ukugxila kwabasebenzi be-aesthetics, kunye nesindululo sexabiso le-Brand, bayazi kakuhle uyilo lwePasika. Zonke iinkcukacha, ukusuka kwindibaniselwano yombala, iindlela zepateni zomenzi wezinto eziphathekayo, zidityanisiwe ngononophelo, kwaye iilogo ze-rand zahlukileyo zidityanisiwe ngobuchule. Le nkqubo idala iimveliso ezinganemisebenzi esebenzayo kodwa ikwalinganityiweyo zentengiso, ezibenza ukuba zivele kwimarike yokhuphiswano.
- Ukuthengisa kunye nokukhuthaza ukuthengisa:Abanini beempawu basebenzise ngokupheleleyo izitishi ezahlukeneyo ze-intanethi kunye ne-intanethi. Kwi-Intanethi, baxhomekeke kwiqonga le-E-Commerce edumileyo, iiwebhusayithi zeBrand Brand, kunye neenethiwekhi zonxibelelwano. Kwiindlela ezifana nokuthengiswa kwentengiso, ukuthengisa umxholo, kunye nokukhangela i-injini ye-injini, batsala itrafikhi. Ngaphandle kweintanethi, bamisela iivenkile zomzimba kunye nezinto zokubala, bathathe inxaxheba kwimiboniso yeenkqubo zorhwebo kunye nemisebenzi yentengiso. Ngokwenza oko, bazise ngokuqamba iimveliso kwintengiso kwaye ngaxeshanye benza intengiso kunye nemisebenzi yokunyusa ukuphucula ulwazi lwemveliso kunye nesabelo sentengiso.
- Intengiso yabathengi kunye nokusetyenziswa:Xa abathengi bethengisa emarikeni, iimveliso abazithengayo zibonisa uphawu lomnini, ukubonisa i-Brand Bum. Ngexesha lokusebenzisa, ukusebenza, umgangatho, kwaye amanye amava omsebenzisi ale mveliso ayafana nakwezinye iimveliso ezifanayo kwintengiso. Badibana nabathengi’ Iimfuno ezisisiseko zomsebenzi kwiimveliso kwaye zizise inqanaba elithile lolwaneliseko ngokweemvakalelo ngexabiso elongeziweyo.
1. Izibonelelo:
- Ukuqalisa ngokukhawuleza kweMarike:Enkosi kwinyani yokuba iileyibhile zelebheli ezimhlophe sele igqibile kwinqanaba lokuqala lophuhliso, abanini beempawu akufuneki basebenzise ixesha elininzi kuphando nophuhliso. Banokukhawuleza bazise iimveliso kwintengiso. Esi siphelo sexesha sivumela abanini buphawu ukuba bafike abathengi kuqala, bafumane isandla esiphezulu kwindawo yentengiso ekhuphisanayo, beqokelela ngokukhawuleza intengiso, kwaye babeka isiseko esomeleleyo sophuhliso olulandelayo.
- Gxila kwishishini eliphambili:Ngokwamkela isiCwangciso seMveliso yeLeabel White, abanini beBrand banokubakhulula kwinkqubo yokuphuhliswa kwemveliso. Banokugxininisa umntu, izixhobo, kunye nezixhobo zemali kwiindawo eziphambili zeshishini ezinje ngesakhiwo, ukuthengisa, kunye nokuthengisa. Ngokusebenzisa i-in-in-in-in-in-in-in-in-incamation yetayitile yohlobo, indawo echanekileyo yabaphulaphuli ekujoliswe kuyo, kunye nokwenziwa kweendlela ezijolise kuzo ngakumbi, zinokuphucula ulwazi malunga nokwazisa ngemveliso kunye nokuphuculwa kokufezekileyo kokusebenza kunye nokwandisa izibonelelo ze-radional.
2. Imiceli mngeni:
- Ubunzima kulawulo oluphambili:Kuba ukuveliswa kweemveliso zeleyibhile ezimhlophe zenziwa ngeqela lesithathu ababoneleli, Abanini brand bakufumanisa kunzima ukwenza iliso elibanzi elibanzi nelineenkcukacha lenkqubo yemveliso kwindawo yemveliso. Kule meko, abanini brand banokujamelana nomngcipheko wokungazinzanga. Umzekelo, ukuguquguquka komgangatho wezinto ezibonakalayo kunye nokungahambelani kwiinkqubo zemveliso kunokukhokelela kumgangatho wemveliso engalinganiyo, echaphazela igama le-rand.
- Ubunzima ekwakheni ukuthembeka kwe-Brand:Xa kuthengwa iimveliso zeleyibhile ezimhlophe, abathengi bahlala behlawula ngakumbi imisebenzi yemveliso kunye namaxabiso, okukhokelela ekuqondeni okuphantsi komhlaba kunye nokunyaniseka. Oku kuthetha ukuba abanini brand abanakho ukuthembela nje kwisiphumo semveliso ngokwabo ekutsaleni kwaye sigcine abathengi. Endaweni yoko, kufuneka baqinise indleko zexabiso ngolunye uhlobo, njengokubonelela ngeenkonzo eziphezulu emva kokuthengisa, ukudala amabali ahlukeneyo omgangatho, kunye nokwenza imisebenzi yentengiso eyahlukeneyo, ukuze bahlakulele abathengi’ ukuthembeka kwe-brand.
Iimveliso zeleyibhile ezimhlophe zisetyenziswa ngokubanzi kumashishini ahlukeneyo. Nazi iindawo eziqhelekileyo zesicelo kunye nemizekelo:
I-1. Ishishini lokutya kunye ne-Indezo:
- I-Supermarket yabucala:Uninzi lweevenkile ezinkulu ezinkulu ziye zakhupha ukutya kwabo kunye neziselo njengeyona ndlela ibalulekileyo yokhuphiswano. Thatha i-walmart njengomzekelo, uthotho lwayo olukhulu lwexabiso eligubungela uluhlu olubanzi lweendidi, ukusuka kwizitampu zemihla ngemihla, ukutya okutyayo kwiivenkile ezahlukeneyo. Ezi mveliso zonke ziveliswa ngabavelisi bomntu wesithathu bomntu wesithathu ngokwemigangatho esekwe yi-walmart, emva koko bathengiswe phantsi kwexabiso elikhulu le-Walmart. Ngokufanayo, kuhle kakhulu & Qokelela ungceleleko lwenzekile, kubandakanya ukutya okulwenziwayo, iimpahla ezibhakiweyo, njl. Njl njl.
- I-Whitele Wileb Cheghts:Kwimarike yekofu, ezinye iikati zekofu zingena kwizivumelwano zentsebenziswano kunye nabathengisi beebhedi. Abathengisi bakhetha ngononophelo kwaye bagqume iimbotyi zekofu ngokomnini’ Ukukhetha ukuthanda kunye nemigangatho esemgangathweni, kwaye emva koko bapakisha kubunini bophawu’ Iimveliso zekofu yekofu. Xa abathengi bathenga ikofu enjalo, babona kuphela abanini beempawu’ Iilogo kwaye azinalo ulwazi kwabathengisi beembotyi zekofu. Iimveliso ezinjalo ziyilebheli yelebhile yelebhile.
I-2. Ishishini le-cosmetics kunye neshishini le-skeccare:
- Iimpawu ze-Skercare:Uninzi lweempawu ezisaziwayo ze-Skiccare ziseka ngokufanelekileyo ubudlelwane bentsebenzo enzulu kunye nabavelisi abanamava ukuba baqalise iimveliso ezizodwa zolusu. Ngexesha lophando lwemveliso kunye nenqanaba lophando, abanini beempawu zemveliso yemveliso efanelekileyo ngokwezifiso zemveliso, iimfuno zempumelelo zeqela elijolise kubathengi, kunye nendlela ekhoyo yolusu. Onke amanyathelo, ukusuka ekukhetheni izithako zokumiselwa kwemiyinge, yenziwa ngokuchaneka. Ngokuphathelele uyilo lwephakheji, abanini bophawu batyala imali enkulu. Baqhuba uyilo lomntu ngamnye kwinkalo nganye, kwizinto ezibonakalayo kunye nebhotile yebhotile ukuya kwipateni kunye neleyibhile yeleyibhile, ukuqinisekisa ukuba imbonakalo yemveliso idlulisela ngokuchanekileyo umxholo kunye nomfanekiso. Xa abathengi bathenga loo mveliso, babona iilogo zentengiso ezibalaseleyo, kunye nenkqubo yokuvelisa emva kwayo edibanisa ubulumko kunye neenzame zabanini kunye nabavelisi.
- Iimpawu ze-cosmetics:Iimpawu ezininzi ze-cosmetics ziyazi kakuhle ukubaluleka kokwahlula imveliso. Basebenzisana ngokunzulu nabavelisi abaziingcali. Ukuthembela kwi-R & Itekhnoloji ye-D kunye neenkqubo zokuvelisa, abavelisi bezobulungisa badala iimveliso ngokweemfuno ezithile zabanini-brand, ezigubungela zonke iimpawu ezivela kwifomula yemveliso, kunye nokusebenza kakuhle kwendlela. Abanini beempawu, ngokusekelwe kwiziphumo zophando zentengiso, beqonda ngokuchanekileyo umahluko phakathi kwabathengi abahlukeneyo ngokweentlobo zolusu, iminyaka, izinto azithandayo, kunye nokuqalisa iimveliso zabo ze-cosmetics. Ezi mveliso zigubungela iindidi ezininzi ezinje nge-SKOCARE, kunye neziqholo, ezinje ngolusulelo lweoyile yolusu oluhlekisayo, kunye neziqholo zolusu ezinobuhlobo oluhambelana neemfuno ezahlukeneyo zabathengi abahlukeneyo.
I-3. Ishishini le-elektroniki:
- I-Inform yefowuni:Uninzi lweempawu zefowuni ezaziwayo, ezinje [brand a] kwaye [brand b], zingena kwizivumelwano zabavelisi abanamava. Ukuxhomekeka kwiinkqubo zabo zemveliso eqolileyo, abavelisi benza izixhobo ezinje ngeefowuni zefowuni kunye ne-chargers kubanini beefowuni. Emva kokuba kuveliswe ezi mveliso, abanini bophawu echaza uphawu lwazo olukhethekileyo. Xa abathengi bethathe ukuthenga, babona abanini brand’ Iimpawu zentengiso endaweni yabavelisi’ ulwazi.
- Izixhobo zasekhaya zasekhaya:Iimpawu ezithile zekhaya ezinamandla ezinobuchule zingena kwizivumelwano zentsebenziswano nabavelisi bemveliso yobungcali. Abavelisi basebenze ngokwezifiso kwaye bavelise iimveliso ezinje nge-bulls smart kunye neziseko ze-smart kubanini beemfuno zabo zoyilo kunye nemigangatho esemgangathweni. Ezi mveliso zisungulwe kwimarike emva kokuba zinamathelene nabanini beempawu’ Iimpawu zakho zorhwebo. Xa abathengi bethengisa, bahlala benikela ingqalelo ngakumbi kumgangatho kunye nenkonzo omelwe luhlobo, ukungahoyi abavelisi abangemva kweemveliso. Le yimo yokusebenza eqhelekileyo yeemveliso zeleyibhile ezimhlophe kwintsimi yasekhaya.
4. Ishishini leenkonzo zesoftware kunye netekhnoloji:
- Iimveliso zeLeabel SSA:Ezinye iinkampani zesoftware ziphuhlisa ngokukodwa iileyibheli ezimhlophe ze-SAAS (isoftware njengeemveliso zenkonzo, ezinomgangatho ophezulu kunye nokuqhubela phambili. Thatha inkqubo yokubhukisha kwi-intanethi njengomzekelo. Inokuhlangabezana neemfuno zolawulo lweencwadana ezinemizi-mveliso eyahlukeneyo njengeehotele, iinkampani zokuhamba, kunye nabaququzeleli bemicimbi. Amashishini athenga ilebhile emhlophe akwazi ukulungelelanisa ubume bonxibelelwano kunye neemodyuli ezisebenzayo ngokweenkqubo zabo zeshishini kunye nezitayile zeBrand, kwaye ziyiphanga njengemveliso yokukhuthaza abathengi. Inkqubo yoLawulo lobuThengi boMthengi ikwayimveliso yelebheli ye-SAAS ye-SAAS ye-SAAS. Nokuba lishishini elincinci lokuqalisa okanye inkampani enkulu yeqela, banokusebenzisa iimveliso ezimhlophe ezimhlophe ukukhawulezisa inkqubo ehlangabezana neemfuno zabo zolawulo lwabathengi. Ngokusebenzisa amasimi, intyatyambo yokusebenza, kunye nezinye iisetingi, banokufumana ulawulo olululo lolwazi lwabathengi kunye nokufezekiswa kwenkqubo yokuthengisa, emva koko bathengise njengemveliso yabo ezantsi.
- Isango lentlawulo:Kwintsimi yaseFintech, ezinye iinkampani zentlawulo ezinamandla zibonelela ngeenkonzo zelebheli ezimhlophe. Ukuthembela kuYilo loBugcisa obukhethekileyo kunye nemigangatho yokhuseleko engqongqo, bazenza iziseko zophuhliso nezizinzileyo. Emva kokufumana isigunyaziso, ezinye iinkampani ziphinde zibuyisele isango lokuhlawula kwaye liyisungule njengesisombululo sabo sokuhlawula. Ngale ndlela, ezi nkampani zinokukhawuleza zibonelela ngeenkonzo ezikhuselekileyo nethembekileyo kubathengi, ezigubungela iimeko ezahlukeneyo ezinje ngentlawulo kwi-Intanethi kunye nentlawulo yefowuni. Oku kunceda abathengisi ngaphandle kwe-inseshly baqhagamshela kwiindlela ezahlukeneyo zokuhlawula, ukuphucula ukwenziwa kwentengiselwano kunye namava omsebenzisi.
Ukukhetha imveliso yeleyibhile emhlophe efanelekileyo umthengisi kubalulekile ukuqinisekisa umgangatho wemveliso kunye nexabiso le-brand. Nazi ezinye zeengcebiso zokukhetha abathengisi:
- Udumo lwababoneleli:Xa ukhetha umthengisi, ukubeka phambili amaqabane ngodumo oluhle kunye nomlomo obalaseleyo. Ungajonga ingxelo evela kubathengi bangaphambili abathengisayo ukuze baqonde uzinzo kumgangatho wemveliso, njengokuba kukho iimveliso ezinesiphene, kunye nenqanaba lenkonzo, njengokuba iinkonzo zentengiso zisabela ngokukhawuleza. Kuphela kukusebenzisana nabathengisi abakumgangatho ophezulu, ukuba iilebhile ezithengiweyo zelebhile ziyahlangabezana nemigangatho ephezulu kwimigangatho kunye nenkonzo, ukubeka isiseko esomeleleyo sesondlo elandelayo sentengiso kunye nesondlo sobugcisa.
- Umgangatho wemveliso:Ngokucacileyo kwaye aqonde ngokunzulu inkqubo yokulawula umgangatho yomthengi. Vavanya imiba eninzi ephambili, kubandakanya amajelo alondolozwe emfuleni, iinkqubo zemveliso, kunye nemigangatho yokuhlola, ukuqinisekisa ukuba onke amanqanaba kwimveliso ahambelana ngqo nemveliso efanelekileyo yemveliso yelebhile yelebhile emhlophe emhlophe.
- Umthamo wemveliso:Vavanya ngononophelo isikhundla somthengisi, kubandakanya nohlobo oluphambili lwezixhobo zemveliso, inani kunye nenqanaba lezakhono zabasebenzi, kunye nemveliso yangaphambili yemveliso. Kwangelo xesha, ukuphanda ngokucokisekileyo umjikelo wokuhambisa othenjiswe ngumthengisi, kuthathelwa ingqalelo izinto ezifana nomjikelo wokuthengwa kwempahla yempahla, ixesha lokuvelisa, kunye nexesha lokuhambisa. Qinisekisa ukuba umthengisi unokuqhubeka nokubonelela ngemveliso eyaneleyo yokubonelela iimfuno zentengiso ebusweni beemfuno zentengiso ezitshintsha ngokukhawuleza.
- Ixabiso elifanelekileyo:Ukuqhuba uphando okuthengisayo kwimarike, Thelekisa iikowuteshini zemveliso zabathengisi abahlukeneyo, kwaye ziqwalasele ngokupheleleyo izinto ezinje ngemveliso umgangatho, umjikelo wokuhambisa, kunye nenkonzo yasemva kwentengiso. Khetha iqabane ngendleko eziphantsi kakhulu kwaye eyona ntlawulo iphezulu yokusebenza phantsi kwentlanganiso yokuhlangabezana nazo zonke iimfuno ezisisiseko, ukuqinisekisa ukuba utyalomali lunokubuya kakhulu.
- Inkonzo yokuthengisa emva kwentengiso:QAPHELA ngokupheleleyo umgaqo-nkqubo wenkonzo emva kwentengiso yasemva kwentengiso, ucacisa ixesha laso lokuphendula, ukugubungela ngenkonzo, kunye nenkqubo yokusombulula ingxaki. Qinisekisa ukuba xa zivela khona naziphi na iingxaki kunye neemveliso, nokuba zisingasebenzi kakuhle okanye iziphene ezisemgangathweni, unokunxibelelana ngokukhawuleza nomthengisi kwaye ufumane izisombululo kwaye ufumane ifuthe kwimisebenzi yeshishini.
Ngotshintsho kwimfuno yentengiso kunye nenkqubela phambili yetekhnoloji, iimeko zexesha elizayo zeemveliso zeleyibhile ezimhlophe zinokubandakanya:
- Ukwenza ngokwezifiso:Njengoko imakethi yabathengi inyusa ukugxininiswa kukhetho lomntu ngamnye, abanini brand bahlala bafuna abathengisi ukuba babonelele ngeendlela zokulinganisa. Ekukhepheni lwemibala enkangeleko yemveliso, iipateni, kunye nezixhobo, kwiisetingi zezinto ezisebenzayo ze-smart yezixhobo ezifanelekileyo kunye neenkqubo zoqeqesho ezihleliweyo, zonke zifuna ukudibana nabathengi’ Iimfuno ezahlukeneyo kwiimveliso ezenzelwe wena.
- Iimveliso ezikrelekrele:Ngokuphuhliswa kwe-Intanethi yezinto kunye netekhnoloji yenjongo yokuqulunqwa kwelebhile, iileyibhile zelebheli ezimhlophe zivela kubukrelekrele, ezinje ngezixhobo zasekhaya ze-Smart kunye nezixhobo ezibalaseleyo.
- Luhlaza kunye nendalo:Njengabathengi’ Ukuthathela ingqalelo ukukhuselwa kokusingqongileyo kunye nophuhliso oluzinzileyo kuyaqhubeka, abanini brand bayiqwebile le meko kwaye baguqule ingqalelo kwicandelo lemveliso eluhlaza. Bazikhetha ngenkuthalo izixhobo ezinobuhlobo bokunciphisa ingozi kwindalo evela kumthombo wezixhobo zobukhulu bemveliso. Kwangelo xesha, ukwamkela iinkqubo zemveliso ehamba phambili, ukwenza imveliso ihamba, ukunciphisa ukusetyenziswa kwamandla kunye nokukhutshelwa kwenkunkuma, kunye nokupheliswa ngononophelo lweemveliso zeleyibhile ezimhlophe kunye nezokusingqongileyo ezinobuhlobo ukuze zidibane nabathengi’ Ukusukela indlela yokuphila eluhlaza kunye nokuvumelana nomxholo wokukhusela kwindalo esimandla.
- Ubume behlabathi:Ngokuqhutywa korhwebo lwehlabathi, abanini beempawu abanokubandakanyeka kuthengiso lomsebenzi kunye nentengiso ukuze kwandiswe kwiimarike zamanye amazwe.
Ukuqukumbela
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