Ukupakishwa okulungiselelweyo kubaluleke kakhulu ekwenziweni ngokutsha kunye nokuphucula amava omthengi. Ukongeza ekukhuseleni imveliso, ukupakishwa kunokuba sisixhobo sokuthengisa – ukubalisa ibali lebrendi, ixabiso lonxibelelwano, kunye nokuphembelela amaxabiso okuthenga kwakhona.
I-China lilizwe lehlabathi indlu yamandla yokupakishwa okulungiselelweyo, ukunika uluhlu olubanzi lwezinto, uyilo kunye nobuchule bokuvelisa ngamaxabiso akhuphisana kakhulu. Kwiinkampani ezifuna ukwenza ukupakishwa kwemveliso okulungiselelweyo, kubalulekile ukuqonda indlela yokonga iindleko kunye nokwenza uyilo oluyilayo. Esi sithuba siya kuphonononga amanqaku amaninzi aphambili okupakishwa okulungiselelweyo kwezi ndawo zilandelayo ze-6.
- 1.Ukupakishwa okwenziwe ngokwezifiso kumthengisi waseTshayina okanye ivenkile yokuprinta yase-US?
- 2.Ukulungiselela phambi kokupakishwa okulungiselelweyo
- 3.Inkqubo yokupakisha eyenziwe ngokwezifiso evela eChina
- I-4.Iindleko zokupakishwa ngokwezifiso ezivela eChina
- 5. Ngaba ababoneleli baseTshayina bayazamkela iipakethe ezincinci ezenziwe ngokwezifiso?
- I-6.Inokukunceda njani i-Goodcan ukuba ufumane ukupakishwa okufikelelekayo okuvela e-China?
1.Ukupakishwa okwenziwe ngokwezifiso kumthengisi waseTshayina okanye ivenkile yokuprinta yase-US?
Ukuba imveliso yakho iza kuphila okanye unyuso lwenzeka kungekudala kwaye awunalo ixesha lokulinda ukuthunyelwa kwamazwe ngamazwe okude, ukulungiswa kwendawo yase-US kufanelekile ngakumbi. Iivenkile ezininzi zoshicilelo zasekhaya zase-US zinokuzalisekisa iiodolo ngeentsuku ezimbalwa ezingakumbi.
Ivenkile yokuprinta yase-USA ibonelela ngokuguquguquka kokuvelisa amanani amancinci. Unokwenza i-odolo ye-10 kwiibhokisi ze-50, ezilungele kakhulu iinkampani ezivavanya imigca emitsha yemveliso.
Iindleko eziphezulu zemveliso yeevenkile zokushicilela zase-US, ngakumbi abasebenzi, izixhobo kunye neendleko zempahla, zikhokelela kumaxabiso aphezulu kakhulu eyunithi yokupakisha ngokwesiko kunabathengisi baseTshayina. Lo mahluko ubonakala ngakumbi ukuba umthamo womyalelo uphezulu.
Ababoneleli baseTshayina bahlala bekwazi ukubonelela ngoluhlu olubanzi lweentlobo zokupakisha kunye neenkqubo, ezinje ngoshicilelo lwe-UV, ukusika okumilisekileyo kunye nezixhobo eco-friendly. Kubathengi abafuna uyilo olulodwa kunye nezixhobo ezintsha, banokuhlangabezana neemfuno ezahlukeneyo zokwenza ngokwezifiso.
Ukuba unohlahlo lwabiwo-mali olulinganiselweyo kodwa ufuna ukupakishwa okulungiselelwe ngokwenqanaba lobuchwephesha, ababoneleli baseTshayina banokukunceda uphumeze uyilo olukumgangatho ophezulu ngelixa ugcina iindleko ziphantsi kolawulo. Oku kuyinyani ngakumbi kubathengisi be-e-commerce kunye nabathengisi.
Ukuba ishishini lakho linemfuno eyongeziweyo yokupakishwa (umzekelo, amawaka ukuya kwishumi lamawaka amaqhekeza), inzuzo yemveliso yesikali evela kubaboneleli baseTshayina ilungele wena. Njengoko amanani e-odolo enyuka, amaxabiso eyunithi ehla kakhulu, kukunceda ugcine imali.
2.Ukulungiselela phambi kokupakishwa okulungiselelweyo
Ukupakishwa okwenziwe ngokwezifiso yinxalenye ebalulekileyo yempahla yangaphandle yemveliso kunye nolwimi lokuqala olusetyenziswa ngamashishini ukunxibelelana nabathengi. Ukudala ukupakishwa okubukeka kakuhle kwaye kusebenza, kufuneka ulungiselele ngeendlela ezininzi ngaphambi kokuba uqale.
- Ukukhethwa kohlobo lokupakisha kufuneka lwenziwe ngokweempawu kunye nokusetyenziswa kwemveliso: ukupakishwa kwebhokisi, izikhwama zeplastiki okanye ifilimu, iibhokisi zesipho eziqinileyo, ukupakishwa okuzinzileyo.
- Ukulinganisa ubude, ububanzi kunye nokuphakama kwemveliso, kwaye ucinge ukuba ufuna indawo eyongezelelweyo yokuzalisa okanye imiyalelo.
- Ukupakishwa okulungiselelweyo kubandakanya: iindleko zempahla, iindleko zoyilo kunye neendleko zemveliso. Ngohlahlo lwabiwo-mali olulinganiselwe, unokukhetha ukuprintwa kombala omnye okanye ukubunjwa okulungiselelwe, okuya kunciphisa iindleko zokuvelisa.
- Izongezo zokupakisha eziqhelekileyo zibandakanya: ukongeza iingxowa ze-tote okanye izibambo, ukuyila imigca yokukrazula, ukuvuleka kwe-zipper okanye ukuvalwa kwe-snap, ii-logo ze-tamper-evident, i-dider liners, njl.
- Ukuprintwa kwiphakheji zezi: isitampu esishushu / isitampu sesilivere, ukuprintwa kwe-intaglio, ukuprintwa kwe-eco-friendly njalo njalo.
3.Inkqubo yokupakisha eyenziwe ngokwezifiso evela eChina
Ukupakishwa okwenziwe ngokwezifiso akukona nje iimpahla zangaphandle zemveliso, kodwa kunye nenxalenye ebalulekileyo yomfanekiso we-brand yakho. Nokuba ulungisa inkqubo yakho yokupakisha evela kuthi okanye kumthengisi waseTshayina, yohlulwe ngokwala manyathelo alandelayo.
1. Khetha uhlobo lwakho lokupakisha olulungiselelweyo, ubungakanani kunye nemathiriyeli
Isinyathelo sokuqala sokulungelelanisa ukupakishwa kwakho kukukhetha ukupakishwa okwahlukileyo ngokuxhomekeke kuhlobo lwemveliso. Ukuba uyimveliso yokutya okanye yezithambiso, kungakhethwa ikhathoni, ibhotile yeplastiki okanye isingxobo sefoyile yealuminiyam.
Ubungakanani bepakethe kufuneka buqinisekise ukuba buhambelana nobukhulu bokwenene bemveliso. Ukupakishwa okukhulu kakhulu akuchithi nje kuphela izinto eziphathekayo, kodwa kunokukhokelela kwiindleko eziphezulu zokuhamba; ngelixa ukupakishwa okuncinci kakhulu akuyi kukhusela ngokufanelekileyo imveliso.
Xa ukhetha izinto zokupakisha, kubalulekile ukuqwalasela iindleko, ubuhlobo bendalo kunye nokuqina. Umzekelo, ikhadibhodi yenye yezinto ezisetyenziswa ngokuqhelekileyo kwaye ifanelekile kwiimveliso ezininzi; ukuba uyayikhathalela indalo, ungakhetha izinto ezinokurisayiklishwa, okanye ukupakishwa kwebiodegradable. Isixhobo ngasinye sineendleko ezahlukeneyo kunye nokuthungwa, ngoko yenza ukhetho lwakho ngokusekelwe kuhlahlo lwabiwo-mali lwakho kunye nokubeka uphawu.
2. Qala uyilo lwephakheji kwaye uqinisekise iinkcukacha
Ukupakishwa kufuneka kulungiselelwe kungekuphela nje ukuhambelana nomfanekiso wemveliso, kodwa kunye nokukwazi ukubhenela abaphulaphuli ekujoliswe kubo. Umyili uya kwenza idizayini yephakheji ekhangeleka kakuhle kwaye isebenze, ngokusekelwe kwi-logo ye-brand, iskimu sombala kunye nokumiswa kwemveliso. Kuya kufuneka uqikelele inkangeleko yephakheji, indlela yokushicilela (umzekelo, i-foil stamping, embossing), kunye neenkcukacha (umzekelo, iilebhile, iigraphics, njl.).
Emva kokuba uyilo lugqityiwe, kuya kufuneka uqinisekise iinkcukacha ezichanekileyo zokupakisha kunye nomthengisi. Ngokomzekelo, ingaba iphakheji idinga ukuprintwa kunye neempawu ezikhethekileyo (umzekelo, iileyibhile ezichasene ne-counterfeiting), nokuba ifuna ukufakwa umgca ukukhusela imveliso, okanye ingaba kufuneka ibe nefestile ebonakalayo ukubonisa imveliso. Qinisekisa ukuba zonke iinkcukacha ziqinisekisiwe.
3. Ukuvelisa kunye nokuqinisekisa iisampuli zokupakisha, emva koko uqalise imveliso
Emva kokuba isampuli yenziwe, uya kufumana isampuli yokupakisha yokwenene. Lo sampuli ukuqinisekiswa koyilo kunye nezinto eziphathekayo, kufuneka uhlolisise umgangatho walo, umbala, ubungakanani ukuba budibana nokulindela, kwaye uqinisekise iinkcukacha zepakethe, ezifana nefuthe lokushicilela kunye nokuchukumisa izinto, njl.
Ukuba iisampuli ziyahlangabezana neemfuno zakho, unokuqinisekisa iisampuli kwaye ungene kwinqanaba lokuvelisa ngobuninzi. Ukuba kukho naziphi na iinkcukacha ezifuna ukulungiswa, unokucebisa utshintsho de isampuli yokugqibela iyanelisa. Emva kokugqiba ukuqinisekiswa kwesampuli, imveliso iya kuqalisa ngokusesikweni kwaye iphakheji iya kwenziwa ngokweemfuno zemveliso yobuninzi kwaye ithunyelwe ngexesha elichaziweyo.
I-4.Iindleko zokupakishwa ngokwezifiso ezivela eChina
Iibhokisi zemveliso ezenziwe ngokwezifiso ezivela eChina zinenzuzo ecacileyo malunga neendleko, ngokukodwa kwii-odolo zevolumu enkulu okanye iinkampani ezinohlahlo lwabiwo-mali olulinganiselwe. Xa kuthelekiswa neYurophu kunye ne-United States, idla ngokuba yi-30% -70% ngexabiso eliphantsi.
Ukususela kumncinci ukuya kubungakanani obukhulu bokupakishwa okulungiselelwe, ixabiso leyunithi yomyalelo ngamnye liya kuhambelana nezinto ezifana nenani lokwenziwa ngokwezifiso, izinto eziphathekayo kunye nobunzima boyilo.
Ukupakishwa okulungiselelweyo kusetyenziswa iibhokisi zekhadibhodi eziqhelekileyo kubiza kancinci, iibhokisi zesipho zekhadibhodi ezinesiphelo esiphezulu okanye ukupakishwa kweplanga kubiza kakhulu, iphepha elinokonakala okanye iplastiki esetyenzisiweyo iya kuba kubiza kancinci.
Ukupakishwa ngokwesiko ngoshicilelo olulula lombala omnye kubiza kancinci, ukuprintwa kwemibala emininzi, isitampu esishushu, inkqubo ye-laser ye-UV iya kuba nexabiso elithe kratya.
Ukuthatha ibhokisi elithathiweyo eliqhelekileyo njengomzekelo, iChina inokucaphula i-$ 0.50-$ 1.00 / pc, ngelixa iYurophu kunye neMelika inokucaphuna i-$ 1.50-$ 3.00 / pc.
Le theyibhile ingezantsi ivumela uthelekiso olubonakalayo lwamaxabiso okwenene:
| Ubungakanani bomyalelo | Ababoneleli baseTshayina | Ababoneleli baseYurophu nabaseMelika | Umahluko wexabiso |
| Iibhokisi ezingama-500 | $ 0.80 / pc, iyonke $400 | $2.00/pc, iyonke $1000 | Malunga. 60% umahluko |
| 1000 iibhokisi | $ 0,65 / pc, iyonke $650 | $ 1.50 / pc, iyonke $1500 | Malunga. 57% ukwahluka |
| Iibhokisi ezingama-5000 | I-$ 0.50 / nganye, iyonke i-$ 2500 | I-$ 1.00 / nganye, iyonke i-$ 5000 | Malunga. 50% umahluko |
Sibuze ukupakishwa okuchanekileyo, ukucaphula okulungileyo.
5. Ngaba ababoneleli baseTshayina bayazamkela iipakethe ezincinci ezenziwe ngokwezifiso?
Ewe, uninzi lwababoneleli baseTshayina banokwamkela amanani amancinci okupakishwa okulungiselelwe, kodwa kukho izinto eziyimfuneko ekufuneka zihlangatyezwe.
Ababoneleli abaninzi baseTshayina badla ngokufuna i-MOQ ephezulu, efana ne-1000, 5000 okanye nangaphezulu, ngeendleko zemveliso kunye nezizathu ezifanelekileyo. Nangona kunjalo, kukho ababoneleli abancinci okanye abangathathi hlangothi abaya kwamkela i-MOQ esezantsi ukutsala abathengi, kunokwenzeka ukuba bajikeleze i-300 okanye i-100 pcs. Abanye ababoneleli bavumela imveliso encinci, kodwa banokongeza intlawulo yezixhobo okanye intlawulo eyongezelelweyo ukuhlawula iindleko.
Kwakhona kubalulekile ukuqaphela ukuba ii-odolo ezincinci zinokuba nokubaluleka okuphantsi kunye nexesha elide lemveliso kunye namaxesha okuhanjiswa. Ngoko xa usayina isivumelwano kunye nomthengisi we-odolo, umhla wokuhanjiswa uya kuvunyelwana kwikhontrakthi ngokunjalo.
Ukuba uzimisele ukuchitha ixesha elingakumbi ujonge, unokufumana ababoneleli bexabiso elincinci kwishishini lakho kumaqonga afana ne-Alibaba. Ukuba uyisiqalo okanye kwinqanaba lemarike yokuvavanya, ii-odolo ezincinci zibiza kakhulu kodwa zinokunciphisa ukwakhiwa kwempahla kunye noxinzelelo lokuhamba kwemali.
I-6.Inokukunceda njani i-Goodcan ukuba ufumane ukupakishwa okufikelelekayo okuvela e-China?
Inkampani yasekuhlaleni ethengisa izinto ezisekwe UCanzibe ngamava okusebenza ngaphezulu Iinkampani ezingama-5,000 kwihlabathi jikelele, iGoodcan yakhe intsebenziswano eyomeleleyo, yexesha elide kunye noluhlu olubanzi lwabavelisi bokuprinta kunye nokupakisha kulo lonke elaseChina. Ingaba uyinkampani eqalayo ekhangela isisombululo esinexabiso elisebenzayo okanye uphawu olwaziwayo olukhangela ukupakishwa okulungiselelweyo ngexabiso elikhuphisanayo, iGoodcan inokwenza lula inkqubo.
Senza amashishini amaninzi kunye nababoneleli abathembekileyo ukuze sikwazi ukuthethathethana ngamaxabiso aphezulu. Ukunikezela nge-MOQ esezantsi (Ubuncinci boMyalelo woMyinge) kunabaninzi abavelisi abathe ngqo, beyenza ilungele ukuqala okanye amashishini amancinci anohlahlo lwabiwo-mali olulinganiselweyo. Ukuba ujonge ukuvelisa iibhokisi ezingama-500 okanye ezili-1000 ezilungiselelwe wena, sinokuqinisekisa amaxabiso akhuphisanayo abavelisi abaninzi abangayi kunikela ngawo ngezixa ezinjalo.
Sinikezela ngeenkonzo zokukhangela amashishini amancinci okanye aqalwayo kwaye sikwabonelela ngenkxaso elungiselelweyo. Iqela lethu linokukunceda ngoyilo lokupakisha imveliso. Ukusuka ekukhetheni izixhobo ezifanelekileyo ukuya ekuqinisekiseni ubungakanani bepakethe kunye nokuqinisekisa ukuba ukupakishwa kwakho kuyadibana nezihloko zentengiso, siya kukunceda sikukhokele inyathelo ngalinye lendlela.
Ngokungafaniyo nababoneleli abaninzi abafuna iiodolo zevolumu enkulu, sinikezela ngemilinganiselo esezantsi yeodolo ukukunceda uphephe uluhlu lwezinto ezingeyomfuneko kunye nokunciphisa iindleko zangaphambili. Nokuba ufuna amaqhekeza angama-500 okanye ali-100, sinokukunika amaxabiso akhuphisanayo kunye nomgangatho ophezulu.
Ngaphambi kokuba siqale imveliso yobuninzi, senza isampulu yokupakishwa kwakho okulungiselelweyo. Le sampuli ikunika ithuba lokuvavanya yonke imiba (uyilo, izixhobo, ukuqina, kunye nenkangeleko epheleleyo) ngaphambi kokuba uqhubele phambili kwimveliso epheleleyo. Naluphi na uhlengahlengiso oluyimfuneko lwenziwa kweli nqanaba ukuqinisekisa ukuba imveliso yokugqibela ihambelana nombono wakho.
Nje ukuba ukupakishwa kugqityiwe, senza uhlolo lokugqibela ukuze siqinisekise ukuba ibhokisi nganye, ingxowa okanye enye into epakishiweyo iyahlangabezana neenkcukacha ekuvunyelwene ngazo. Sijonga naziphi na iziphene, ezinje ngoshicilelo olungalinganiyo, ukungahambelani kombala okanye umonakalo womzimba, ukuqinisekisa ukuba ukupakishwa kwakho kufika kujongeka kakuhle.
NgeGoodcan, ukuthenga ukupakishwa okulungiselelweyo okufikelelekayo eTshayina akusengomsebenzi unzima. Senza inkqubo ilula, ingabizi kakhulu, kwaye ilungele iimfuno zakho.
