Ukuma kwemarike yinkqubo yobuchule yokuchaza ukuba imveliso ingena njani kwicandelo elithile lemarike ukuhlangabezana neemfuno zabathengi kwaye igqame kubakhuphisana nabo.
Ukuma okusebenzayo kubonisa ixabiso elikhethekileyo lemveliso, njengomgangatho weprimiyamu, ukufikeleleka, okanye ukusebenza kwe-niche, ukuyilungelelanisa nabaphulaphuli ekujoliswe kubo. Umzekelo, iibhotile zamanzi ezilungele i-eco-friendly zibonelela abathengi abakhathalela indalo, ngelixa iimpahla zesikhumba ezinobunewunewu zibhenela kubathengi abanengeniso ephezulu abafuna ukuzikhethela.
Ngokuqonda iimfuno zemarike kunye neminikelo ekhuphisana nabo, amashishini anokuphucula indawo yawo ukutsala abaphulaphuli abafanelekileyo kunye nokwandisa isabelo semarike.
- 1.Ziziphi ezinye iimveliso ze-niche?
- 2.Yiyiphi imizekelo yeemveliso ze-niche?
- 3.Iimarike ezithile okanye ukuthengisa iimveliso ezininzi?
- 4.Iinzuzo zokuthengisa kwi-niche?
- 5.Iindlela zokufumana iimveliso ze-niche ezinenzuzo kakhulu?
1.Ziziphi ezinye iimveliso ze-niche?
Iimveliso zeNiche zizinto ezikhethekileyo ezenzelwe ukukhonza abaphulaphuli abathile okanye ukuzalisekisa iimfuno ezizodwa. Ngokungafaniyo nempahla yokuthengisa ngobuninzi, ezi mveliso zijolise kwiqela ekujoliswe kulo elichazwe kakuhle, livumela amashishini ukuba agqame ngokulungisa izikhewu kwimarike okanye ngokulungiselela izinto ezikhethwayo.
Umzekelo omkhulu iisokisi-into yemihla ngemihla eguqula imveliso ye-niche kunye nokusebenza okujoliswe kuyo okanye ukuyila. Iikawusi zoxinzelelo, umzekelo, zilungiselelwe iimbaleki, abahambi, kunye nabantu abanemiba yokujikeleza, ngelixa iikawusi ze-bamboo ezinobuhlobo be-eco-friendly zibhenela kubathengi abakhathalela indalo abafuna ezinye iindlela ezizinzileyo.
Enye indlela ye-niche kukwenza umntu okanye uyilo loyilo. Iikawusi ezinoshicilelo oluqhelekileyo, iipateni ezinemixholo yesilo-qabane, okanye iimotifs ezimnandi zihambelana nabathengi abakhangela izipho ezizodwa nezicingayo. Ngokujolisa kwiimarike ezahlukileyo, ezinjengabantu abathanda ukomelela okanye abathengi abanobuhlobo ne-eco-friendly, amashishini anokubonisa ubukho obuqinileyo kumacandelo akhethekileyo.
2.Yiyiphi imizekelo yeemveliso ze-niche?
Iimveliso ze-Niche zilungiselelwe iimfuno ezithile zabathengi, zibonelela ngeempawu ezizodwa okanye iingenelo ezahlula kwizinto zentengiso enkulu. Umzekelo, amakhandlela enziwe ngesandla enziwe ngewax yesoya yendalo kunye neziqholo zesiko libhenela kubathengi abaqaphela indalo okanye abo bafuna ukuhombisa ikhaya lomntu.
Ezinye iibhrendi zide zijolise kwii-sub-niches, ezinje ngamakhandlela okucamngca afakwe ioyile yokuthomalalisa, ukulungiselela abaphulaphuli abagxile kwimpilontle.
Omnye umzekelo oqinileyo we-niche kukutya kwesilwanyana esiphilayo. Le mveliso ijolise kubanikazi bezilwanyana zasekhaya ababeka phambili impilo kunye nozinzo kumaqabane abo anoboya.
Iibrendi ezinikezela ngeenkozo ezingenazinkozo, ezithathwe ngokweenqobo zokuziphatha, okanye iiresiphi ezilungele ukungezwani nezilwanyana zifumana umdla kubazali bezilwanyana ezifuywayo befuna iindlela ezizezinye zepremiyamu ekutyeni okuqhelekileyo kwesilwanyana sasekhaya. Ngokujolisa kwizindululo zexabiso ezizodwa, ezinjengozinzo okanye izibonelelo zempilo, ezi mveliso zikrola iimarike ezizinikeleyo.
Ityala leshishini le-niche lokwenyani 1
Xa kuziwa kwi-e-commerce, ukugxila kwiimarike ezithile kunokusebenza ngakumbi kunokubonelela ngeemveliso ezininzi. Umzekelo obalaseleyo yiPorkysplash.com, iwebhusayithi egxile ekuthengiseni iithoyi ezikhamayo ezinemixholo yehagu.
Ezi zinto zokudlala zithengiswa njengokunciphisa uxinzelelo kwaye zikhuthazwa kakhulu ngamaqonga eendaba ezentlalo anjengeTikTok. Ngokuqaqambisa uyilo lwabo olukumgangatho ophezulu kunye ne-squishiness eyanelisayo, uphawu lubhenela kubo bobabini abantu abanoxinzelelo kunye nabalandeli bomxholo weemvakalelo.
Ukwandisa ukubonakala, i-Porkysplash.com yenza i-hashtag ehamba phambili efana ne-#satisfying kunye ne-#asmr, ehambelana nabaphulaphuli abaninzi abafuna ukuphumla kunye nomxholo obandakanyekayo.
Ezi zicwangciso azigcini nje ukukhulisa iimbono kunye nokuzibandakanya kodwa zitsala abalandeli abathembekileyo, ukuqhuba zombini ukuthengisa kunye nokuqatshelwa kwe-brand. Ngokugxininisa kwimveliso ye-niche kunye nokuyidibanisa nokuthengisa ngobuchule beendaba zoluntu, i-website ibonisa indlela ubugcisa obunokukhokelela kwimpumelelo enkulu.
Ityala leshishini le-niche yokwenyani 2
3.Iimarike ezithile okanye ukuthengisa iimveliso ezininzi?
I-Hall Madden, eyasekwa ngo-2010, yi-brand ye-e-commerce ye-niche phantsi kwe-Google egxile kwiimpahla zamadoda ezikumgangatho ophezulu. Ngaphezulu kweminyaka elishumi yamava ekuthungeni, inkampani igxile ekwenzeni iisuti, iihempe, kunye nezixhobo zomntu oqeqeshiweyo kunye nabantu abakhathalele isimbo.
Inkonzo yabo igxininisa ukuchaneka, inika iiseshoni ezifanelekileyo kunye nezixhobo zodidi oluphezulu ukuqinisekisa ukwaneliseka kwabathengi.
Abasebenzisi beReddit bahlala bencoma iHolo Madden ngokunika ingqalelo kwiinkcukacha, ubugcisa obukhethekileyo, kunye nokungafihlisi kwinkqubo yokwenza ngokwezifiso.
Abaninzi babalaselisa ixabiso leemveliso zabo xa kuthelekiswa neenketho zokuthengisa zendabuko, beyichaza njengokhetho olufanelekileyo kwabo bafuna iimpahla zeprayimari ezilungiselelwe imilinganiselo yabo ekhethekileyo kunye nezinto ezithandayo.
Le ndibaniselwano yobungcali kunye nenkonzo yomthengi-centric wenze iHolo Madden umdlali obalaseleyo kwimarike niche menswear.
4.Iinzuzo zokuthengisa kwi-niche?
Ukuthengisa kwimarike ye-niche kuvumela amashishini ukuba avelele ngokujolisa kubaphulaphuli abathile abaneemfuno ezizodwa.
Le ndlela igxininisiweyo inciphisa ukhuphiswano xa kuthelekiswa nobuninzi beemarike, okwenza kube lula ukuseka uphawu lobunikazi kunye nokutsala abathengi abathembekileyo.
Iimveliso ze-Niche zihlala zihambelana nzulu nabaphulaphuli abajolise kubo, okukhokelela kunxibelelwano olunamandla lwabathengi kunye namazinga aphezulu okugcina.
Olunye uncedo lunokwenzeka kwimida yengeniso ephezulu. Abathengi kwiimarike ze-niche bahlala bekulungele ukuhlawula i-premium kwiimveliso ezikhethekileyo okanye iinkonzo ezisombulula iingxaki zabo ezithile.
Ukongeza, ukuthengiswa kwe-niche kwenza ukuba amashishini enze izicwangciso zokuthengisa ezilungiselelweyo, ukuqinisekisa i-ROI engcono kwiintengiso ngokufikelela kubaphulaphuli abafanelekileyo ngemiyalezo echanekileyo.
5.Iindlela zokufumana iimveliso ze-niche ezinenzuzo kakhulu?
1.Phonononga iiTrendi zeMedia yeNtlalo: Iiplatforms ezifana nePinterest, Instagram, kunye ne-Twitter ziyimigodi yegolide yokuchonga imibono yemveliso ye-niche. Jonga ii-hashtag ezihamba phambili, izithuba zentsholongwane, okanye inkuthazo zempembelelo ukuze ufumane into ethimba ingqalelo. Iindlela zokukhangela zePinterest, umzekelo, zityhila iindidi ezidumileyo, ngelixa iimpembelelo ze-Instagram zihlala ziqaqambisa iimveliso ezizodwa abalandeli babo abazithandayo.
2.Zibandakanye noluntu olukwi-Intanethi: Amaqela e-Reddit kunye ne-Facebook abalaseleyo ekufumaneni iimfuno ezithile kunye namanqaku entlungu phakathi koluntu. Ii-Subreddits ezinikezelwe kwizinto zokuzonwabisa okanye imingeni zihlala zixoxa ngeemfuno zemveliso ezingafezekiyo, ngelixa uluntu lukaFacebook lubonelela ngemibono yexesha lokwenyani kwizinto ezikhethwa ngabathengi.
3.Yandisa umxholo kaYouTube: Iitshaneli zokuphononongwa kwemveliso okanye i-YouTubers egxile kwi-niche inokubonelela ngeembono zeemveliso ezinamandla anamandla. Ukubukela iividiyo ze-unboxing, izifundo zokufundisa, okanye uphononongo luqaqambisa izinto ezihambelana nabaphulaphuli babo kwaye zinokukhuthaza i-niche yakho elandelayo enenzuzo.
4.Vavanya ukusebenza kweMveliso: Nje ukuba uchonge iimveliso ezinokubakho, jonga ukusebenza kwazo ngeesampulu zokuvavanya. Jonga umgangatho, ukusetyenziswa, kunye nokulungelelaniswa nokulindelwe ngabathengi. Qinisekisa ukuba ababoneleli banokuhlangabezana nemigangatho yakho rhoqo ukunqanda imiba emva kokusungulwa.
I-5.Plan yeNkxaso emva koThengiso: Qwalasela ukuntsonkotha kokubonelela ngenkonzo emva kokuthengiswa, okufana newaranti, ukutshintshwa, okanye imibuzo yabathengi. Iimveliso ezifuna ukugcinwa okuncinci kunye nokucombulula iingxaki ngokulula zilungele iimarike ze-niche, njengoko zakha ukuthembana kwaye ziphinda ishishini ngaphandle kweendleko ezinzima zokusebenza.
Ukudibanisa ezi zicwangciso kuqinisekisa ukuba uhlala unolwazi malunga neentsingiselo ngelixa uchonga iimveliso ezihambelana nomdla wokwenene wabathengi.
Joyina Abathengi bethu abangama-3000+ abaPhumelelayo kuShishino lweNiche
- Uphuhliso lwemveliso entsha
- Ukuguqulwa kwezinto ezikhoyo
Izinto ezilungileyo zokuThengisa iiMveliso kwiMarike yeNiche
Ukuthengisa kwimakethi ye-niche kubonelela ngeenzuzo ezininzi zeqhinga ezinokunceda amashishini aphumelele kumhlaba wokhuphiswano. Enye inzuzo ephambili kukuncitshiswa kokhuphiswano. Ngokujolisa kubaphulaphuli abathile abaneemfuno ezahlukileyo, uthintela ukhuphiswano olumandla olufumaneka kwiimarike ezibanzi.
Oku kwenza ukuba ishishini lakho libe nesazisi esikhethekileyo kunye nokwakha ubudlelwane obuluqilima kunye nabathengi abaziva ngathi iimveliso zakho zilungiselelwe iimfuno zabo ezithile.
Olunye uncedo olubalulekileyo kukuthembeka okuphezulu kwabathengi. Iimarike ze-Niche zihlala zibandakanya abathengi abanomdla onzulu kudidi lwemveliso, okwenza ukuba babe ngabathengi abaphinda-phindayo. Oku kudala ingeniso eqikelelwayo ngakumbi kwaye ivumela amashishini ukuba aseke ukuthembana, okukhokelela kumazinga aphezulu okugcina.
Ukongeza, ukuthengisa kwimakethi ye-niche kudla ngokuvumela imida yenzuzo ephezulu. Abathengi bahlala bekulungele ukuhlawula i-premium kwiimveliso ezikhethekileyo ezihlangabezana neemfuno zabo okanye ukusombulula iingxaki ezithile. Ngabakhuphisana abambalwa, ukuguquguquka kwamaxabiso kuyenyuka, okwenza ukuba amashishini ahlawule ngakumbi ngeminikelo eyodwa.
Ekugqibeleni, iimarike ze-niche zibonelela ngamathuba okuthengisa agxininise ngakumbi kwaye angabizi kakhulu. Ngabantu ekujoliswe kubo abachazwe ngokucacileyo, amashishini anokudala imikhankaso ejoliswe kakhulu enokuthi iguqule, ekhokelela kwimbuyekezo engcono kutyalo-mali. Iinzame zentengiso zisebenza ngakumbi kuba ufikelela kubantu abalungileyo ngemiyalezo elungiselelweyo.
Njengeqonga elikhokelayo kwishishini, Goodcan incede amashishini angaphezu kwama-3,000 avelisa iimveliso ze-niche kwihlabathi jikelele, ejolise ngokukodwa kubathengisi kwi-Amazon, eBay kunye namaqonga azimeleyo e-e-commerce. Nokuba ujonge ukwazisa imveliso entsha neyohlukileyo okanye ulungise esele ikhona (umz. ukupakishwa okulungiselelwe, ukuphuculwa kwezithambiso okanye ukusebenza kakuhle), sinokukunika inkxaso egcweleyo yokuqinisekisa ukuba imveliso yakho ibalasele kwimarike.
Ngokufanayo, iingcali zethu zokukhangela ziya kukunceda ekufumaneni abavelisi ababonelela ngexabiso elilungileyo / umlinganiselo wokusebenza kunye nokuqinisekisa ukuba umgangatho wemveliso uyahlangabezana nemigangatho yakho. Silandelela ngokusondeleyo inkqubela yemveliso, siqhuba uhlolo lwemveliso egqityiweyo ukuze siqinisekise ukuhanjiswa kwexesha, kwaye sikubonelele ngezona ndlela zikhuphisanayo zothutho zokuzisa iimveliso zakho kwindawo oyikhethileyo ngokukhawuleza.
