Kwimeko yeshishini lanamhlanje, i ubucwebe ishishini liyakhula, ngakumbi eTshayina, eyaziwa ngokuba yi “umzimveliso wehlabathi.”
Nokuba yifashoni ubucwebe, izincedisi ezenziwe ngezandla, okanye ukwenza ngokwezifiso, imarike izaliswe ngeendlela ezahlukeneyo kunye nezixhobo.
Kwabo bafuna ukuphumelela kwi ubucwebe intsimi, ukuqonda indlela yokuthengisa ubucwebe bexabiso eliphantsi eTshayina kubaluleke kakhulu. Eli nqaku liza kukunika uluhlu lweengcebiso ezisebenzayo kunye nezicwangciso zokukunceda ukuba ufumane inzuzo kwimarike yokhuphiswano.
- 1. Uphando olunzulu lwemarike
- 2. Khetha ngononophelo ababoneleli ukuze baqinisekise zombini ixabiso kunye nomgangatho
- 3. Sebenzisa izakhono zothethathethwano ukuzabalazela elona xabiso lilungileyo
- 4. Lawula ngokungqongqo inkqubo yokuthengwa kweempahla neenkonzo
- 5. Gxininisa inkonzo emva kokuthengisa
- 6. Funda ukusebenzisa izixhobo zedijithali
Ngaphambi kokuba uqale ukuthenga, kubalulekile ukwenza uphando olunzulu lwemarike. Ukuqonda okudumileyo ngoku ubucwebe Izitayile, amaqela ekujoliswe kuwo abathengi, kunye nemikhwa yabo yokusebenzisa ibalulekile. Unokwenza uphando lwemarike ngezi ndlela zilandelayo:
1.Uvavanyo lwe-Intanethi:
Sebenzisa imidiya yoluntu kunye nemibuzo ukuqonda izinto ezikhethwa ngabathengi. Umzekelo, qalisa ii-polls kunye neengxoxo kwi-Weibo kunye ne-WeChat Moments malunga ubucwebe izimbo, izinto, kunye namaxabiso ukuqokelela izimvo ukusuka kwinani elikhulu labathengi bokwenene.
Kwangaxeshanye, nikela ingqalelo kwiintlanganisela zobucwebe kunye neengcebiso ezivela kwiibhlogi zefashoni kunye nabaphembeleli ukuba baqonde iindlela abazikhokelayo.
2.Iingxelo zeShishini:
Phonononga iingxelo zophando lweshishini olufanelekileyo ukuqonda ubungakanani bemarike kunye nentsingiselo yophuhliso yexesha elizayo. Ezi ngxelo zihlala zibhalwa yimibutho yobuchwephesha, kunye nedatha eneenkcukacha kunye nohlalutyo olunzulu, ikunika imbono enkulu yemarike.
Ngokomzekelo, ingxelo yonyaka ekhutshwe yi-China Ubucwebe kunye neGemstone Association iya kuhlalutya ubume bokusetyenziswa kunye namandla okukhula kwimarike yobucwebe ngokweenkcukacha.
3.Uhlalutyo lwe-Competitor:
Jonga abantu okhuphisana nabo ukuze uqonde imigca yemveliso yabo, iindlela zokubeka amaxabiso, kunye neendlela zokuthengisa. Ungandwendwela iivenkile zabo ukuze uhlalutye uyilo lwabo lokubonisa kunye nemisebenzi yokuthengisa, okanye ukhangele amaphepha eqonga labo le-e-commerce kwi-intanethi ukufunda iinkcazo zemveliso kunye nophononongo lwabathengi.
Ngokuthelekisa, chonga amandla kunye nobuthathaka babo ukunika ireferensi yezigqibo zakho zokuthenga.
Ngolu phando, unokubamba ngcono isantya semarike, ukhethe okunokwenzeka ngakumbi ubucwebe kwihoseyile, ngaloo ndlela kulawulwa iindleko kumthombo kunye nokubeka isiseko esiluqilima kwiintengiso ezilandelayo.
E-China, baninzi ababoneleli kunye nabavelisi beevenkile ubucwebe. Isitshixo sokufumana ubucwebe obungabizi kakhulu kwaye buthembekileyo kukukhetha umthengisi ofanelekileyo. Ungabafumana ababoneleli ngezi tshaneli zilandelayo:
1.IiWholeyile ezikwi-Intanethi:
Okufana ne-Alibaba, iMithombo yeHlabathi, kunye ne-Made-in-China. La maqonga aqokelela inani elikhulu lababoneleli, okwenza kube lula ukuba uthelekise kwaye ukhethe.
Kula maqonga, unokukhangela ababoneleli ngokusekelwe kumagama angundoqo emveliso, ukujonga ulwazi lwabo lwevenkile, iinkcukacha zemveliso, kunye neerekhodi zokuthengiselana.
Umzekelo, xa ukhangela “iintsimbi zefashoni” e-Alibaba, uninzi lweevenkile ezithengisayo ziya kuvela, kwaye ungazikhangela nganye nganye ukukhetha ababoneleli abanamaxabiso aphezulu kunye neentengiso ezilungileyo.
2.Imiboniso yoRhwebo:
Thatha inxaxheba kweli lizwe nakumazwe ngamazwe ubucwebe imiboniso zorhwebo ukuthethathethana ngokuthe ngqo nabavelisi kunye nokuqonda umgangatho wabo wemveliso kunye namaxabiso.
Imiboniso yorhwebo ziindawo ezibalulekileyo zotshintshiselwano lweshishini, apho unokujonga khona iisampulu zemveliso kufutshane, unxibelelane ubuso ngobuso nabathengisi, kwaye uqonde amandla abo emveliso kunye ne-R.&D ubunakho.
Ngokomzekelo, iChina International Ubucwebe Umboniso obanjwa minyaka le eShanghai utsala iinkampani ezininzi ezaziwayo-kakuhle zasekhaya nezamazwe ngamazwe ukuba zithathe inxaxheba, kwaye ungathatha eli thuba ukuseka uqhagamshelwano nabo.
3.Imidiya yoluntu kunye neeForam:
Kumaqela eendaba ezentlalo ezinxulumeneyo kunye neeforamu, unokufumana ulwazi oluninzi lweshishini kunye neengcebiso zababoneleli.
Joyina amaqela e-WeChat, amaqela e-QQ anxulumene nobucwebe behoseyili kunye nokuthengwa kwempahla, okanye ngeposi imibuzo kwiiforam zoshishino, kunye noontanga abanamava baya kubelana ngezibonelelo zabo zomthengisi kunye namava okuthenga nawe.
Xa ukhetha ababoneleli, ngaphezu kwexabiso, umgangatho kunye nenkonzo nazo zibalulekile ingqalelo. Kufuneka uqinisekise intsebenziswano kunye nababoneleli abanegama elihle ukuphepha ukuchaphazela ishishini lakho ngenxa yeengxaki zomgangatho.
Xa unxibelelana nababoneleli, ungabacela ukuba banikezele ngeengxelo zokuhlolwa komgangatho wemveliso, iisampuli, njl.njl., ukuqinisekisa umgangatho wemveliso yabo. Ngexesha elifanayo, baqonde imigaqo-nkqubo yenkonzo emva kokuthengisa, njengeenkqubo zokubuya kunye nokutshintshiselana, amaxesha ewaranti, njl., Ukuqinisekisa ukuba unokufumana izisombululo ngexesha elifanelekileyo xa uhlangabezana neengxaki.
Xa uthetha-thethwano nabaxhasi, ixabiso yinxalenye ekufuneka ugxile kuyo. Nazi iindlela ezisebenzayo zokuthetha ngexabiso:
1. Qonda amaxabiso eMarike:
Ngaphambi kothethathethwano, qonda inqanaba lexabiso leemveliso ezifanayo kwimarike, ukuze ube nesiseko sothethathethwano. Unokufumana ulwazi lwexabiso ngophando lwemarike kunye neengxelo zeshishini.
Umzekelo, ukuba ufunda ukuba i-avareji yemalike yexabiso lehoseyile yepere edumileyo yamacici yi-yuan engama-30, ungayisebenzisa le njengesiseko xa uthetha-thethana nababoneleli ngexabiso eliphantsi.
2.Ukuthengwa kwezinto ezininzi:
Ngokubanzi, ukuthenga isambuku kunokufumana izaphulelo ezingcono zamaxabiso. Unokwenza isicwangciso sokuthenga esifanelekileyo ngokwemfuno yemarike kunye namandla akho emali, kwaye ucebise isicwangciso sokuthenga isambuku kubaboneleli.
Umzekelo, ungathembisa ukuthenga amaqhekeza angama-1,000 ohlobo oluthile lwe ubucwebe ngexesha elinye ukufumana ixabiso leyunithi ephantsi. Ukongeza, unokucinga ngokusebenzisana nabanye abathengi ukuthenga kunye ukunciphisa iindleko.
3.Ukuseka iNtsebenziswano yexesha elide:
Ukuseka ubudlelwane bexesha elide nabanikezeli benkonzo kunokukuvumela ukuba ufumane amaxabiso ancomekayo kunye neemeko.
Ngesiseko sentsebenziswano yokuqala egudileyo, unokusayina isivumelwano sentsebenziswano sexesha elide kunye nababoneleli, ukucacisa amalungelo kunye nezibophelelo zamaqela omabini, njengezaphulelo zexabiso kunye nokubonelela okuphambili. Ababoneleli nabo baya kuvuma ngakumbi ukukunika izaphulelo ngenxa yee-odolo ezizinzileyo zexesha elide.
4.Yiba bhetyebhetye:
Yiba bhetyebhetye kwiingxoxo, kwaye ulungele ukwenza ukhetho oluninzi ngokwexabiso, ixesha lokuhambisa kunye neendlela zokuhlawula. Umzekelo, ukuba umthengisi uyanyanzelisa ukuba angalehlisi ixabiso, ungacinga ngokwandisa ixesha lokuhlawula okanye ukwamkela inxenye yentlawulo yangaphambili ukuze ufumane ixabiso eliphantsi.
Emva kokumisela umthengisi kunye nemveliso, ukulawula inkqubo yokuthenga kakuhle kungundoqo wempumelelo. Kufuneka uqwalasele le miba ilandelayo:
1.Uku-odola kunye neNtlawulo:
Qinisekisa ukuba iinkcukacha zemveliso, izixa, kunye namaxesha okuhanjiswa achanekile xa ufaka iodolo.
Emva kokuqinisekisa umyalelo kunye nomthengisi, khetha indlela yokuhlawula ekhuselekileyo, njenge-Alipay, i-WeChat Pay, okanye ileta yekhredithi. Ngokomzekelo, ungasebenzisa umsebenzi we-Alipay we-escrow transaction, kwaye uqinisekise kuphela intlawulo kumthengisi emva kokufumana iimpahla kunye nokuzijonga ngaphandle kwamaphutha.
2.Ulawulo lomgangatho:
Ngexesha lenkqubo yokuvelisa imveliso, nxibelelana nomthengisi ngexesha elifanelekileyo ukuze uqinisekise ukuba umgangatho wemveliso uyahlangabezana neemfuno zakho.
Unokucinga ngokuqhuba ukwamkelwa kwesampulu ngaphambi kokuphela kwemveliso, okanye uthumele abahloli bomgangatho kumzi-mveliso womthengisi ukuze ujongwe kwisiza. Umzekelo, ukuba uthenga ibhetshi enkulu yezacholo ezilungiselelweyo, unokucela umthengisi ukuba athumele iifoto zenkqubela yemveliso rhoqo ngexesha lenkqubo yokuvelisa, kwaye ngokobuqu uye kumzi-mveliso ukukhangela iisampulu emva kokuba imveliso igqityiwe ukuqinisekisa ukuba ziyadibana imigangatho yomgangatho.
3.Ulungiselelo loLungiselelo:
Khetha indlela efanelekileyo yolungiselelo ukuqinisekisa ukuba i ubucwebe inokuhanjiswa ngexesha kwaye ngokukhuselekileyo. Unokukhetha ngokungxamisekileyo kunye neendleko zemveliso, njengokuthuthwa kolwandle, ukuthuthwa ngomoya, okanye ukuhanjiswa okucacileyo.
Ngokomzekelo, kwimfuno engxamisekileyo ubucwebe, unokukhetha ukuthuthwa ngomoya, nangona ixabiso liphezulu, kodwa linokufika ngokukhawuleza; ngobuninzi bezinto zobucwebe obungangxamisekanga, unokukhetha ukuthuthwa kolwandle, okuphantsi kweendleko kwaye kunomthamo omkhulu wokuthutha.
Inkonzo yasemva kokuthengisa nayo ibalulekile kwinkqubo yokuthengisa ubucwebe. Ukuseka indlela elungileyo yenkonzo yasemva kokuthengisa ayinakuphucula ukwaneliseka kwabathengi kuphela kodwa ikwakuzisela abathengi abaphinda-phindayo kunye nokusasazwa kwelizwi. Ezi ngcebiso zilandelayo zinokukunceda wenze kakuhle kwinkonzo yasemva kokuthengisa:
1.Hamba iNgxelo yoMthengi:
Qokelela kwaye usebenze ingxelo yabathengi ngexesha elifanelekileyo. Nika amajelo empendulo amaninzi, njenge-imeyile, imidiya yoluntu, kunye nefowuni, ukuze abathengi bakwazi ukuvakalisa izimvo zabo kunye neengcebiso ngokulula.
Ukufumana ingxelo yabathengi, ngakumbi ingxelo engalunganga, kubalulekile ukuphendula ngexesha elifanelekileyo, ebonisa ukuba uyazixabisa izimvo zabo kwaye uya kuthatha amanyathelo okuphucula.
Umzekelo, ukuba umthengi ingxelo ukuba isiqwenga ethile ubucwebe uneengxaki zomgangatho, kufuneka uqhagamshelane ngokukhawuleza nomthengisi ukufumanisa isizathu kwaye uchaze imeko kumthengi, unikeze izisombululo ezifana nembuyekezo, utshintshiselwano, okanye ukulungiswa.
2.Guarantee uMgangatho weMveliso:
Ukuseka inkqubo yokulandelela umgangatho ukurekhoda imveliso kunye nokuhlolwa komgangatho webhetshi nganye yeemveliso, ukuze ukwazi ukulandelela kunye nokusombulula iingxaki xa zivela.
Yenza umgaqo-nkqubo ocacileyo wokubuyiswa kunye nokutshintshiselana kunye nokwazisa abathengi ngexesha lokuthengisa, elinokuphucula ukuthembela kwabo. Ngelo xesha, gcina unxibelelwano olusondeleyo kunye nabanikezeli ukuqinisekisa ukuba banokuqhubeka nokubonelela ngeemveliso ezihlangabezana nemigangatho yomgangatho.
3.Qhuba ngokuQinisekisayo i-Supply Chain:
Kwinkqubo yenkonzo emva kokuthengisa, unokuqokelela kwakhona izimvo zabathengi kunye neengcebiso malunga nemveliso, impendulo kumthengisi, kwaye ubakhuthaze ukuba baphucule iinkqubo zokuvelisa kunye nokuphucula umgangatho wemveliso. Umzekelo, ukuba abathengi babonisa ngokubanzi ukuba ukupakishwa kweqhekeza elithile ubucwebe akulunganga ngokwaneleyo, ungathethathethana nomthengisi ukuze uphucule uyilo lokupakisha kwaye uphucule umfanekiso opheleleyo wemveliso.
Kwimeko yeshishini yanamhlanje, izixhobo zedijithali zinokuphucula kakhulu ukusebenza kakuhle kokuthengwa kwempahla kunye nolawulo olusebenzayo. Nazi ezinye izixhobo ezicetyiswayo kunye nesoftware:
Iinkqubo ze-1.ERP:
Ukusebenzisa uCwangciso lweZibonelelo zeShishini (ERP) inkqubo inokukunceda ulawule ngcono ikhonkco lonikezelo, uluhlu lwempahla, kunye neeodolo.
Ngokomzekelo, ngenkqubo ye-ERP, unokugcina umkhondo we-inventri ngexesha langempela, ulungelelanise izicwangciso zokuthengwa kwempahla ngokufanelekileyo ukuphepha ukugqithisa okanye ukuphuma kwempahla; kwangaxeshanye, unokulandelela iiodolo kuyo yonke inkqubo yokuqinisekisa ukuhanjiswa kwangexesha.
2.Izixhobo zokuHlalutya iDatha:
Ngezixhobo zokuhlalutya idatha, unokuhlalutya idatha yokuthengisa, ukuziphatha kwabathengi, njl., Ukukunceda wenze izigqibo zobulumko zokuthenga.
Umzekelo, ngokusebenzisa izixhobo zokuhlalutya idatha ukuphonononga idatha yokuthengisa, unokuchonga ukuba zeziphi izitayile kunye nezixhobo zobucwebe ezidume kakhulu, kukuvumela ukuba ugxile kwezi mveliso ngexesha lokuthenga ukuze unyuse ukusebenza kwentengiso.
3.Intengiso yeMedia yeNtlalo:
Ukusebenzisa amaqonga eendaba ezentlalo ekunyuseni umgangatho kunye nokuthengisa imveliso kunokukunceda ukutsala abathengi abaninzi kwaye ukwandise ukubonakala.
Umzekelo, ukuthumela rhoqo ulwazi olutsha lwemveliso kunye nemisebenzi yentengiso kumaqonga afana ne-Weibo kunye ne-WeChat yeeAkhawunti ezisemthethweni zinokutsala ingqalelo yabalandeli kwaye ikhuthaze ukwabelana, ukwandisa impembelelo yophawu.
Ngelo xesha, imboni yobucwebe iyatshintsha ngokukhawuleza, kunye neendlela ezintsha kunye nobuchwepheshe obuhlala buvela. Njenge-arhente yokuthenga, kufuneka ugcine ukukwazi ukufunda nokuziqhelanisa:
4.Yiya kwiiKhosi zoQeqesho:
Thatha inxaxheba rhoqo kwiikhosi zoqeqesho ezifanelekileyo kunye neesemina zoshishino ukuqonda iintsingiselo zemarike zamva nje kunye nobuchwepheshe. Umzekelo, ukuya kwizifundo zoqeqesho kuyilo lobucwebe kunye nokwenza izacholo kunokuphucula ulwazi lwakho lobuchwephesha kunye nokuqonda ngcono iindlela zentengiso.
5.Landela uPhuhliso lweShishini:
Qhubeka kunye neendaba zeshishini, iiblogi, kunye neeforamu ukuze uhlale unomdla kwiinguqu zemarike.
Umzekelo, rhuma kwiimagazini zobuchwephesha kunye neewebhusayithi kwishishini lezacholo kunye nobucwebe ukuze uhlale unolwazi malunga neetekhnoloji ezintsha, usetyenziso lwemathiriyeli emitsha, kunye nolunye ulwazi ngaphakathi kwishishini.
Ukuqukumbela
Enkosi ngokufunda ngomonde eli nqaku. Sikholelwa ukuba ngoku unokuqonda okubanzi kunye nokunzulu malunga nendlela yokuthengisa ngexabiso eliphantsi kakhulu. ubucwebe eTshayina. Okokugqibela, sikumema ngokunyanisekileyo ukuba ube liqabane lethu. Masisebenze kunye kwaye senze ikamva eliqaqambileyo!
