Kwinqanaba lefashoni, impahla Ngaba i-protagonist, kwaye ileyibhile yempahla ngumncedisi ongabonakaliyo ongenanto yangama-protagonist. Ayisiyo kuphela inkathalo yolwazi lwemveliso kodwa ibhulorho yonxibelelwano phakathi kophawu kunye nawe.
Kwiileyibhile zamaphepha emveli kwitekhnoloji ye-RFID ye-RFID ye-RFID ye-RFID, indaleko yeempahla zempahla ibonisa ukuphuculwa kokusebenza kwawo wonke umzi-mveliso wempahla yokunxiba kunye nokuphuculwa kwamava abathengi. Namhlanje, masibe semngciphekweni wehlabathi leelebhile zokunxiba kunye kwaye ndiziveze iimfihlakalo zabo.
I-1.DImination kunye nomsebenzi:
Xa uthatha isiqwenga sempahla esithandwayo, into ebambe iliso lakho kuqala, kodwa, inqaku linokutsalwa kwileyibhile esezandleni.
Ilebheli yempahla, ibeke, kukuncamathisela kwimpahla yokunxiba ukuhambisa ulwazi ngeendlela ezahlukeneyo.
Umsebenzi wayo osisiseko kukudibana neemfuno zomthetho kwaye ukhusele ilungelo lakho lokwazi.
Ingcaciso ephambili efana negama lophawu, ubungakanani, ubume, ukuhlamba imiyalelo, kunye nendawo yemvelaphi yonke ifumaneka kwileyibhile. Khawufane ucinge ukuba akukho lwazi, unokudideka xa uthenga iimpahla.
Umzekelo, ngekhe wazi ukuba ilaphu lempahla ilungele uhlobo lolusu lwakho, okanye unokuyonakalisa impahla ngenxa yokuhlamba iindlela zokuhlamba.
Nangona kunjalo, ixabiso leelebhile zempahla luhamba ngaphaya koko. Kwimeko yanamhlanje yentengiso, ikwasebenza nomsebenzi obalulekileyo wokuchasana – ubuxoki kunye nokulandelela.
Ngeenyani zobugcisa obukhethekileyo, ungalandelela umthombo wemveliso wempahla esekwe kwileyibhile ukuze uqiniseke ukuba into oyithengayo iyinyani. Kubanini abathengi, iilebhile zempahla zikwanabancedisi abakhulu kulawulo lweempahla.
Ngoncedo lwetekhnoloji ephambili, inani le-inventri linokukhawuleza kwaye libaliwe ngokuchanekileyo, kwaye imveliso kunye neendlela zokuthengisa zinokulungiswa ngexesha elifanelekileyo.
Ukongeza, ezinye iilebheli zokunxiba zibe yindawo yokusebenzisana phakathi kophawu kunye nabathengi.
Umzekelo, ngokuskena ikhowudi ye-QR kwileyibhile, unokufumana ulwazi lwezaphulelo olukhethekileyo okanye uthatha inxaxheba kwimisebenzi ye-Intanethi.
2.Ugqikhi lwelebheli:
Izixhobo zeelebhile zempahla zityebile kwaye zahlukile, kwaye eziqhelekileyo zibandakanya iphepha, ilaphu, isikhumba, iplastiki, kunye neentsinga zokwenziwa.
Izixhobo ezahlukeneyo zinezinto ezahlukeneyo zothutho kunye nokusetyenziswa.High – Ukuphelisa impahla idla ngokukhetha iilebheli ezilukiweyo okanye iilebheli zesikhumba.
Abaziva nje kuphela kodwa banokuqaqambisa phezulu – isiphelo umgangatho yophawu. Iimpawu zezemidlalo, kwelinye icala, zidla ngokuba neelebheli ezingqinayo ngakumbi, zibalaselisa iilogo zabo zokusebenza, zisenza lula ukuba ufumane ulwazi oluphambili ngexesha lokuzivocavoca.
Ngokwendlela yokudityaniswa kwetekhnoloji, ukusetyenziswa kweetshiphu ze-RFID, iikhowudi zeQR, ubushushu – Dlulisela iinkqubo zokushicilela, njl njl., yenza iilebhile zempahla zikrelekrele ngakumbi kwaye zilula. Iitshiphu ze-RFID zinokufezekisa ukuhanjiswa kwedatha ngaphandle kwamagama kunye nolawulo, ukubonelela ngenkxaso yokusebenza ngokufanelekileyo kwetyholo loncedo.
Iikhowudi ze-QR zinjengenqala yolwazi. Ngeskena nje esilula, unokufumana ulwazi oluneenkcukacha malunga nempahla, kubandakanya amabali afanayo kunye nokuthelekisa iingcebiso.
Ubushushu – Inkqubo yokushicilela inokwenza iipateni kunye nemibhalo kwileyibheli icocekile kwaye ihlale ixesha elide, inyanzelise ubuhle belebheli.
1.Brand labels:
Iileyibheli ze-brand zibonisa iifestile ngqo zemifanekiso. Ngokwesiqhelo baliprinta igama legama, ilogo, kunye neengcinga zoyikiso zoyilo, ezijolise ukomeleza umbono we-brand engqondweni yakho.
Umzekelo, xa ubona ilebhile enegama lokuya esweni “I-gucci”, unokuqonda ngokukhawuleza ukuba yimveliso ye-Gucci brand ngaphandle kwengcinga kakhulu.
Phezulu – isiphelo impahla Intsimi, iilebheli okanye iilebheli zesikhumba zixhaphake kakhulu. Ngomgaqo-nkqubo wabo wokuthambisa kunye nobugcisa obuxhaphakileyo, batolika ubunewunewu kunye nomgangatho wophawu.
Kunye neempawu zezemidlalo, ezinje nge-NIKE, ineeleyibheli ezilula kwaye icacileyo yelebheli, ibalaselisa uphawu lwe-iconic tick of kunye neelogo ezisebenzayo, zikuvumela ukuba uzive umthambo owodwa we-braw.
2.are iilebheli:
Iileyibhile zononophelo zizikhokelo zakho ezisondeleyo zokulungisa iimpahla.
Baphawula ngokucacileyo ukuhlamba, ukumisa, ukomisa, kunye neminye imiyalelo yokhathalelo yempahla yokunxiba, ukuqinisekisa ukuba impahla inxiba igcina imeko elungileyo ixesha elide.
Ukuhlangabezana neemfuno zabathengi kwimimandla eyahlukeneyo kwihlabathi, iileyibhile zononophelo zihlala zidibanisa iisimboli eziqhelekileyo zamazwe aphesheya kunye nesicatshulwa.
Ngeengubo ezenziwe ngezinto ezizodwa, ezinje ngoboya kunye nesilika, iingcebiso zononophelo lobuchule ziya kunikwa kwiileyibhile zononophelo.
Iimveliso zoboya zihlala zifuna ukuba zisandla – Ukuhlanjwa ngamaqondo obushushu asezantsi kwaye uphephe ukukhanya kwelanga ngqo ukuthintela ukuncipha nokulahlekisa; Impahla yesilika ilungele isandla esithambileyo – Ukuhlamba, ukusebenzisa isicoci sokungathathi hlangothi, kwaye kufanele ukuba sibe ngumoya – yomiswe emthunzini ukuze ugcine umbala wayo othambileyo kunye nombala oqaqambileyo.
Iilebheli 3.
Iilebheli zomthetho zibonisa ngokucacileyo umyinge wendwangu, i-linen, kunye nezinto zokunxiba.
Kwixesha lanamhlanje lokulandela impilo kunye nokukhuselwa kwendalo, le wibhile ibaluleke ngokukhethekileyo. Umzekelo, kwihempe enelebhile “I-80% yomqhaphu, i-20% ye-pontubster fiber”, ungayiqonda kakuhle ukwakhiwa kwayo ngezinto eziphathekayo kwaye ugwebe ukuba ngaba ukuphefumla kunye nentuthuzelo ihlangabezana neemfuno zakho.
Ngokuphuculwa kokuqonda kokusingqongileyo, imilebe ye-lambles enje “I-cotton ye-organic” kwaye “I-fiber ehlaziyiweyo” zibalunge kubhekiswa kubathengi abaninzi xa bekhetha impahla.
Impahla eyenziweyo yezixhobo ezinobuntu ayinabuhlobo kuphela kulusu lwakho kodwa iluncedo ngakumbi kwindalo esingqongileyo.
4.Sumisa iilebheli:
I-labels ubungakanani bakunceda ngokukhawuleza ufumane ubungakanani besinxibo sasekunene. Nokuba yi-S / I-M / L's / L ubungakanani bexabiso le-S / LINGAYITHUBA SOKUGQIBELA, Banokukwenza ukhululeke xa ukhetha kwaye uthenge impahla yokunxiba.
Kumnqamlezo ovuthayo – umda kunye – Urhwebo, amazwe awahlukeneyo anemigangatho yobungakanani eyahlukileyo. Umzekelo, inkqubo yesayizi eUnited States yahlukile kuloo nto eYurophu naseAsia.
Ke ngoko, kubahlobo ababandakanyeka emnqamlezweni – Intengiso yomda, ukubonelela iilebheli ezihambelana nemigangatho yobungakanani yamazwe ahlukeneyo sisitshixo sokuhlangabezana neemfuno zakho zokuthenga.
5.Country – ye – Iilebheli zemvelaphi:
Ilizwe – ye – I-labels yemvelaphi ibonisa i “indawo yokuzalwa” Ngezambatho kwaye uhlangabezane neemfuno zemigaqo yorhwebo lwamanye amazwe. Abanye abavelisi basebenzisa indawo yemvelaphi njengento yokuqinisekiswa komgangatho.
Umzekelo, “Yenziwe e-Itali” ihlala ikhumbuza abantu beengcingo ze-craftsmaitive kwaye baphakamileyo – umgangatho i-faphrics. I-Itali inexesha elide – Umzi mveliso wefashoni omi, kwaye impahla ivelise iyonwabela igama eliphezulu kwihlabathi liphela. Xa ubona iqhekeza lempahla “Yenziwe e-Itali”, unokuthembela ngakumbi kumgangatho wayo.
Imilebe ye-6.hang:
Ukuxhoma iilebheli ze tags zihlala zikwindlela yamakhadi axhonywe ngaphandle kwempahla kwaye ziyindlela ebalulekileyo kuwe yokufumana ulwazi lwexabiso kunye nokupasa.
Ukongeza kokuboniswa kolwazi olusisiseko, ezinye iindlela zokuyila zokuyila zinokukuzisela amava ahlukeneyo okuthenga.
Umzekelo, iPhepha leMbewu lixhonywa ithegi, emva kokuba uthenge impahla, unokutyala ithegi yokuHamba kwaye uyivumele ithathe i-theng kunye nendawo enobuhlobo bokuyingqongileyo kwaye inomdla, yandisa umfanekiso wezendalo engqondweni yakho.
Ngokuphuhliswa kwetekhnoloji, ukusetyenziswa kweethegi ze-RFID Houn kuyanda ngakumbi nangakumbi.
Iyazi “Into enye, ikhowudi enye”, kwaye kulawulo lwevenkile, inokuliphucula kakhulu ukusebenza kwe-inventring, ukunciphisa inqanaba le-inventri ye-inventri nge-30%.
7.Rfid Labels Smart:
I-RFID ye-Smart Lebils idibanisa irediyo – i-frequency yokuchonga i-chips, njenge “Amakhadi e-ID elumkileyo” Impahla yokunxiba, eqonda ukuhambisa idatha kunye nolawulo.
Inezobuninzi iindidi ezimbini: iilebheli ezilukiweyo kunye ne-anti – iilebheli zensimbi.
Iilebheli ezivuthiweyo zinokuxhonywa ngobuchule ngaphakathi kwempahla, engalunganga kuphela kodwa ine-anti – umsebenzi wobusela; anti – Iileyibhile zentsimbi zilungele ngokungqalileyo kwimpahla yezixhobo zentsimbi, ukuphepha ukuphazamiseka ngempumelelo.
Kulawulo lwevenkile, izibonelelo zeelebheli ze-smart ze-smart ziyaboniswa ngokupheleleyo.
Ngayo, abanini bokuqala banokwenyani – Ixesha iliso kwimori ye-inventri, iphindaphinde impahla ngexesha elifanelekileyo, kwaye uphephe ngaphandle – ye – Iimeko zesitokhwe, ukubonelela ngamava afanelekileyo okuthenga.
8.I – Iilebheli zobuqhetseba:
Anti – Iilebheli ezinobubele zizixhobo ezinamandla zokuba zikhusele amalungelo abo kunye namalungelo akho asemthethweni kunye nezinto onomdla kuzo.
Ngeenkqubo ezizodwa ezinje ngonyango lwe-laser kunye neekhowudi ze-QR eziguquguqukayo, ngokuthintela ukuphakama kwegunya kunye neemveliso ze-shoddy.
Ngeempawu zexabiso lezinto ezinqabileyo, anti – Ubuxoki yinto ekubaluleke kakhulu. Umzekelo, uHermès wamkela i-NFC chip Anti – itekhnoloji yobuqhetseba.
Ufuna ukuyibona kakuhle ngefowuni yakho ukuqinisekisa ubunyani kwaye uqiniseke ukuba oko ukuthenga kuyinyani.
Iilebheli ezizinzileyo ze-9.senvial
Phantsi kwemeko ngokubanzi yokusetyenziswa eluhlaza, iilebheli ezizinzileyo ziye zavela njengoko amaxesha afunekayo.
Iphawula ulwazi olunje ngonyawo lwe-carbon kunye nenani lezinto ezisetyenzisiweyo zempahla, zikuvumela ukuba uqonde ifuthe kwindalo esingqongileyo xa uthenga impahla.
Impahla eqinisekisiweyo nge-EU “Eco – ilebheli” iye yavavanywa ngokungqongqo ngokwendlela yokusebenza kwendalo.
Ayisiyoqinisekiso esemgangathweni kuphela kodwa ikwahambelanisa nomqondo wangoku wokusingqongileyo, ukuvumela ukuba ube negalelo ekukhuseleni okusingqongileyo unobangela wefashoni.
1.Umvuthuzo olucacileyo:
Kwixa elizayo, iilebheli zokunxiba ziya kushenxisa kwinguqulelo ebonakalayo. Ukuvela kweendleko – Iileyile ezibonakalayo ziya kuxela iindleko zemveliso zempahla yokunxiba, kubandakanya nokuthengwa kwelaphu, iindleko zabasebenzi, njl.
Oku akuvumelani kuphela ukuba uqonde ngcono ixabiso lemveliso kodwa kukwanceda ukwakha ukuthembana phakathi kwe-brand nawe. Khawufane ucinge xa ubona ilebhile yezambatho ezichaza zonke iindleko, uya kuba nokuqonda okunzulu kokunyaniseka komgangatho kunye nomgangatho wemveliso.
2.Deeep indibaniso yetekhnoloji:
Ukudityaniswa kwetekhnoloji ye-AI yeTekhnoloji ye-AI kunye neelebheli zempahla ziya kukuzisela uphawu – Amava amatsha okuthenga.
Ngokuchonga ngokuzenzekelayo iimpawu zempahla yokunxiba, ezinje ngobude bemikhono kunye nohlobo lwekhola, lunokukunceda e – Umsebenzi wokukhangela kurhwebo kwaye uvumele ukuba ufumane impahla oyithandayo ngokukhawuleza.
Ngokupheleleyo – Ukusetyenziswa kwe-Domain yeTekhnoloji ye-RFID kwishishini lempahla yokunxiba kuyakuqonda uqhagamshelo lwedatha kwimveliso, ukunciphisa ukusilela kwempahla nge-15%, ukunciphisa iindleko, kunye nokuphucula ukusebenza kakuhle.
3.Ukusebenza kunye nokusebenzisana:
Ukwenza ubuqu kunye nokunxibelelana kuya kuba yikhombisi ukubaluleka kokuphuhliswa kweelebheli. Iilebheli ze-QR ze-qr ziya kudityaniswa ne-AR zama – kwiividiyo zebali zebali, kunye nomnye umxholo, ukuphucula imeko yakho yokuthatha inxaxheba.
Kufuneka uskene ikhowudi ye-QR kwileyibhile yokuqhuba i-Eves – Kwifowuni yakho ephathekayo, yiva imiphumo yokunxiba yempahla eyahlukeneyo, kwaye kwangaxeshanye, uqonde amabali emva kweempawu kwaye useke uqhagamshelo kunye neempawu.
1.Ngamase eyona nto iphambili kwiimfuno:
Iindidi ezahlukeneyo ze-brand zinezinto eziphambili ngokubaluleka impahla iilebheli.
Phezulu – Ukuphelisa ii-randinds hlawula ingqalelo ngakumbi kwizixhobo kunye noyilo lweelebheli, ukuzabalazela ukubonisa phezulu – ukuphela komfanekiso kunye nomgangatho wohlobo lweelebheli; ngelixa nd – Iimpawu zefashoni zinika kuqala iindleko kunye nokusebenza kakuhle ukuhlangabezana nemfuno yentengiso ehlaziyiweyo ngokukhawuleza.
Xa ukhetha iilebheli, abanini beempawu kufuneka bacacisa eyona nto iphambili kwiimfuno ngokwesikhundla sabo.
I-2.Cotiatia yokwakhiwa:
Kukho umahluko kwiimfuno zolawulo lweelebheli zempahla kumazwe ahlukeneyo.
Umzekelo, i-china ye-china / t 5296.4 IMigangatho icacile imigaqo ecacileyo kwimiyalelo yokhathalelo, uphawu lwemvelaphi, njl.
Xa ukhetha iilebheli, abanini brand kufuneka bathobele ngokungqongqo kwimigaqo efanelekileyo yemakethi yokuqinisekisa ukuba ilebhile yomxholo ichanekile kwaye igqibe ukohlwaywa.
2.Technology – Urhwebo lweendleko – cima:
Iilebheli ezineetekhnoloji eziphambili, ezinjengeelebheli ze-RFID, zinamandla emsebenzini kodwa ziphezulu ngeendleko.
Ixabiso labo leyunithi i-ranges ukusuka (0.1 ukuya kwi-) 1. Abanini brand kufuneka bavavanye ngokupheleleyo ukubuya kutyalo-mali (i-ROI) enkulu – Izinga lokusetyenziswa kwenqanaba.
Kwindawo yokuhlangabezane neemfuno zabo, khetha isisombululo selebheli ngeyona ndleko iphakamileyo – umyinge wentsebenzo.
Iilebhile zeZinxibo, ezi zinto zibonakala zingenazincinci, ziye zavela ngokuthe ngcembe “Iimfuno zomsebenzi” ukuya “Ukungenisa idatha” kwaye “Imithombo yeendaba”. I-Invellovest yabo entsha kunye nophuhliso iya kuqhubeka nokukhuthaza ishishini lempahla yokunxiba ukuya kubukrelekrele kunye nokuzinza.
Kumashishini, kuphela ngokudibanisa indawo yabo kunye nokukhetha isicwangciso sokudibanisa ilebhelisi esifanelekileyo sinokuma kukhuphiswano lwentengiso oluvuthayo kwaye liphumelele inkoliseko yakho kwiinkcukacha.
Ndiyathemba ukuba eli nqaku linokukunika ukuqonda okuqinisekileyo kweelebheli.
Ukuba unazo naziphi na iimfuno kukhetho, uyilo, njl. Njl. Masisebenze kunye ukuphonononga izinto ezingenasiphelo seelebheli zempahla, negalelo kuphuhliso lweshishini lefashoni, kwaye ngokudibeneyo Yenza ikamva lefashoni entle!
