Iimveliso zokukhangela inokuba ngumngeni kakhulu, ngakumbi kubathengi abaqalayo, kwaye ukufumana ixesha lokuhamba ngeemfuno zakho kunye nokulindela kubaboneleli kufuna amava athile. Indlela yokuqinisekisa ukuba ufumana elona xabiso lihle, umgangatho kunye nexesha lokuhambisa ngaphandle kokuphazamisa iinjongo zakho. Ngokusetyenziswa okumbalwa, ukukhangela akusayi kuba yingxaki. Ngezantsi siza kuxoxa malunga neengcebiso ezimbalwa ezisebenzayo zokukhangela ukunceda ukwenza kwakho ukufumana imveliso hamba kakuhle.
- 1.Yintoni ukufunwa kwemveliso?
- 2.Indlela yokwenza uphando lwemarike ukufumana iimveliso ezifanelekileyo
- 3.Ziziphi iiwebhusayithi zokufumana imveliso ezifanelekileyo kwishishini lakho?
- I-4.Goodcan yenza kube lula kuwe ukuba ufumane iimpahla ezivela eTshayina
- 5.I-Methodology yokuvavanya ababoneleli beemveliso
- I-6.Elona xesha lifanelekileyo lokuthenga kwimiboniso yorhwebo kunye neemarike ezithengiswayo
1.Yintoni ukufunwa kwemveliso?
Ukufumana imveliso efanelekileyo yokuthengisa, nokuba uqhuba ivenkile ye-intanethi, ivenkile yezitena kunye nodaka okanye ishishini elifuna ukwandisa uluhlu lwalo lwemveliso. Yinkqubo yokufumana ababoneleli, abavelisi okanye abathengisi abanokubonelela ngeemveliso ozifunayo ngexabiso elenza inzuzo.
Ukufumana imveliso yinto ebaluleke kakhulu kuye wonke umthengisi kwiAmazon. Ayichazi kuphela iindidi ozithengisayo, kodwa ikwanefuthe elithe ngqo ekukwazini kwakho ukuqhubeka kwindawo yemarike ekhuphisanayo.Ukufumana imveliso yakho ngokuqhelekileyo kuquka la manyathelo alandelayo:
- Qinisekisa imveliso: yenza uphando lwemarike kwaye uhlalutye iintsingiselo zemarike
- Fumana ababoneleli abanokubonelela ngeemveliso ozifunayo.
- Cela iisampulu kubathengisi ukuqinisekisa ukuthotyelwa komgangatho wemveliso.
- Uthethathethwano ngamaxabiso kunye nababoneleli
- Ukukhetha isisombululo esifanelekileyo solungiselelo
- Ukulungelelanisa uluhlu kunye nolawulo lwe-odolo
Amanyathelo angentla abonakala elula kakhulu, eyona nto inzima kakhulu kwisicelo esisebenzayo kukukhetha imveliso efanelekileyo kunye nomthengisi othembekileyo. Ndiza kucacisa le miba ilandelayo:
2.Indlela yokwenza uphando lwemarike ukufumana iimveliso ezifanelekileyo
Nokuba usaqala okanye sele uneshishini elizinzileyo, uphando lwentengiso lunokukunika isikhokelo esibalulekileyo.
Ukuqhuba uphando lwemarike yenye yamanyathelo aphambili ekukhetheni imveliso efanelekileyo. Ikunceda ukuba ufumane ukuqonda kwiimfuno zabathengi, uchonge izithuba zentengiso, kwaye uqikelele intsingiselo yeshishini elizayo.
Kukho iindlela ezininzi ezingezantsi apho ulwazi olunokuthi lusetyenziswe ukwenza isigwebo esinolwazi:
Ukusebenzisa iMedia yeNtlalo kwiiNdawo zeMarike
Ngokulandela ngokuthe ngqo izihloko ezihamba phambili kunye neentsingiselo ngamaqonga afana ne-Instagram, i-Facebook, kunye ne-TikTok, unokuqonda ngokukhawuleza umdla oguqukayo wabathengi kwaye unike inkuthazo kwiimbono zemveliso yakho. Ngokukodwa kwi-TikTok, iimveliso ezininzi ezivelayo zezo zithe zaduma ngokukhawuleza ngeevidiyo ezimfutshane. , ukubonelela ngokuthe ngqo abathengisi ngemikhondo kwimfuno yentengiso.
Ukusebenzisa izixhobo zokuhlalutya idatha ye-e-commerce
Ngezixhobo zokuhlalutya idatha yeeplatifomu ze-e-commerce, unokufumana ulwazi oluthe ngqo kwiimfuno zabathengi kunye neendlela zoshishino. Ukuthatha i-Amazon njengomzekelo, ukusebenzisa izixhobo ezifana ne-Jungle Scout kunye ne-Helium 10 ikuvumela ukuba ubone ngokulula ukuba yeyiphi imveliso ethengisa kakhulu, indlela abathengi abalinganisa ngayo, kwaye bahlalutye ukuba yeyiphi amagama angundoqo kunye neendidi ezithandwa kakhulu.
Uhlalutyo lwe-Competitor
Ngokuhlalutya abo ukhuphisana nabo’ iimveliso, amaxabiso, izicwangciso zokuthengisa, njl., Unokwazi ukuchonga izithuba kunye namathuba kwimarike. Izixhobo ezifana ne-SEMrush, ii-Ahrefs zinokukunceda uhlalutye abo ukhuphisana nabo’ Ukusebenza kwe-SEO kunye nezicwangciso zentengiso, ngelixa ujonge ukuhlaziywa komsebenzisi kunye neendlela zokuthengisa, unokufumana umfanekiso ocacileyo weziphi iimveliso ezithandwa kakhulu kwiimarike.
Ukuthatha inxaxheba kwiiforam zeshishini kunye neengxoxo
Iingxoxo kumaqonga afana neReddit kunye neQuora zihlala zibonisa iimfuno zangempela kunye neentlungu zabathengi. Ngokuthatha inxaxheba nzulu kwezi ngxoxo, unokuva awona mazwi achanekileyo omsebenzisi kwaye ufumane iingcebiso zokuphucula imveliso kunye nokutsha.
Njengomthengisi omtsha, ukwenza ukulungiswa kakuhle sesona sicwangciso sinengqiqo kwaye singabizi kakhulu. Ngokulungisa iimveliso zakho ngokusekwe kwingxelo yentengiso kunye nedatha yentengiso kunokwenza utshintsho olukhulu, ungalikhulisa ishishini lakho ngokuthe ngcembe ngokukhuphisana kunye nokwandisa intengiso ngaphandle kokongeza inkcitho eninzi kakhulu.
Fumana iGoodCan ukufumana izimvo ezilungileyo zemveliso kwaye uziqonde ngokufikelelekayo.
3.Ziziphi iiwebhusayithi zokufumana imveliso ezifanelekileyo kwishishini lakho?
Iimodeli ezahlukeneyo zoshishino kunye neemfuno ziya kugqiba ukuba yeyiphi iqonga omele ukhethe, kwaye indawo nganye inamandla ayo ahlukileyo; eyona nto iphambili kukufumana elona qonga lilungileyo ukusebenza nalo ngokusekelwe kwiinjongo zakho.
Ukuthengisa ngokuthe ngqo-AliExpress
Ukuba usaqala ngeshishini lakho, AliExpress lukhetho olukhulu, ngakumbi kwiintengiso ezithe ngqo. Ibonelela ngokhetho olubanzi lweemveliso, ixhasa ukuthunyelwa kwento enye ngokuthe ngqo kubathengi, kwaye ayifuni ukuba ulondoloze olwakho uluhlu. Oku kukuvumela ukuba uqalise ishishini lakho ngexabiso eliphantsi, ngaphandle kokutyala imali eninzi kwiimveliso kwangaphambili. Ngenxa yokuba akukho xinzelelo lokugcina uluhlu, kufuneka ugxininise kuphela kwintengiso kunye nenkonzo yabathengi.
Ishishini le-POD (Imveliso kwiMfuno)
Iiplatifti ze-Print-on-Demand (POD) zilungele abarhwebi abafuna ukuthengisa iimveliso ezenziwe ngokwezifiso kodwa abafuni ukubeka umngcipheko kwi-inventory. Iiplatform ezifana nePrintful kunye neTeeSpring zixhasa ukuprinta-kwimfuno, apho uyilo lomthengi luprintwa ngokuthe ngqo kwimveliso kwaye emva koko ithunyelwe ngeqonga. Le modeli ayithinteli kuphela ukusilela kwe-inventri enkulu, kodwa ikuvumela ukuba unikezele ngeendlela ezahlukeneyo zokuhlangabezana neemfuno ezahlukeneyo zabathengi.
Micro-wholesale - DHgate
Ukuba uceba ukuqalisa ngezixa ezisezantsi kwaye unyuke kancinci kancinci, i-DHgate ibonelela ngenketho enkulu yokukhangela. Ibonelela ngezinto ezincinci ezithengiweyo ezisuka eTshayina ukuya kwihlabathi liphela, kwaye uninzi lwababoneleli bayo baxhasa ubuncinci beodolo yobungakanani (MOQ). Oku kukuhle kubathengisi abafuna ukufumana iimveliso zabo kwi-wholesale kwaye abafuni ukuthatha umngcipheko wokugcinwa kwezinto ezininzi.
Ihoseyili enkulu-Alibaba
I-Alibaba liqonga ekungafuneki lihoywe kubathengisi abakhulu, okanye abo banomdla wokuthenga isixa kwimarike yehlabathi. Ayinikeli nje uluhlu olubanzi lweempahla ukusuka kwizinto eziluhlaza ukuya kwiimveliso ezigqityiweyo, kodwa ikwaxhasa imveliso eyenziwe ngokwezifiso ngababoneleli. Ukuba ishishini lakho sele lisebenza kwinqanaba elizinzileyo kwaye ujonge ukunciphisa iindleko zeemveliso zomntu ngamnye ngokuthenga okukhulu, i-Alibaba ngokungathandabuzekiyo lolona khetho lungcono.
Ukukhetha iwebhusayithi efanelekileyo yokukhangela imveliso kuqala ngokuqonda imodeli yeshishini lakho kunye neemfuno. Ngayiphi na indlela, ukukhetha iqonga elifanelekileyo kunokukunika isiqalo kwimarike ekhuphisanayo.
I-4.Goodcan yenza kube lula kuwe ukuba ufumane iimpahla ezivela eTshayina
Njengeqabane lokukhangela elinobuchule, uGoodcan wenza lula inkqubo yokufumana iimpahla ezivela eTshayina. Nokuba ungumqali okanye ulishishini elimiselweyo, iGoodcan ibonelela ngeenkonzo ezilungelelanisiweyo ezilungiselelwe iimfuno zakho ezizodwa.
Ukusuka ekuncedeni ukuba ufumane ababoneleli abathembekileyo ukuya ekulawuleni izinto kunye nolawulo lomgangatho, iGoodcan iyilelwe ukukhupha izinto ezintsonkothileyo ekuthengeni izinto zehlabathi.
Ngokunikezela ngendlela eyenzelwe umntu ngakumbi xa kuthelekiswa namaqonga okukhangela abantu, iGoodcan iqinisekisa ukuba ishishini lakho lifumana iimveliso ezikumgangatho ophezulu ngamaxabiso akhuphisanayo, ngaphandle kobunzima bokuhamba kwindawo yentengiso enabantu abaninzi.
Ukunceda abaqalisi kunye nabathengisi abancinci ukuba bafumane iimveliso ezivela eTshayina
I-Alibaba lelinye lawona maqonga makhulu okurhweba emhlabeni, kodwa uGoodcan ugqamile ngokubonelela ngamava agxile kakhulu, asebenza ngezandla. Ngelixa i-Alibaba ikunika ukufikelela kwinani elikhulu lababoneleli, ihlala ingenankonzo yobuqu efunekayo ukulawula amancinci, iiodolo ezithe ngqo.
Inzuzo ephambili yeGoodcan kukukwazi ukudibanisa amashishini kunye nabanikezeli abahlolisisiweyo ngononophelo, ukuqinisekisa ukuba awufumani nje amaxabiso akhuphisanayo, kodwa kunye neemveliso ezithembekileyo, ezisemgangathweni.
Ukufumana iimveliso ezifanayo njengaye wonke umntu akuyi kuyenza ibhrendi yakho ibonakale, yiyo loo nto iGoodCan igxile ekuboneleleni ngeenkonzo ezahlukeneyo zokufumana imveliso.
Umzekelo, sinokukunceda ufumane iiseti zokudlala zenkukhu ezikhethekileyo ezidumileyo phakathi kwabanini bezilwanyana zasekhaya kwaye ziyimveliso yentengiso ye-niche eyonwabisayo.
Ukuba ujonge iimveliso zamaxesha onyaka, sinako ukuncedisa ekufumaneni iiseti ze-Halloween ze-bowling, ezilungele ukwenza amava okuthenga eholideyi.
Sikwabonelela ngeemveliso ezizodwa ezifana nezixhobo zokumbiwa kwekristale ezinomtsalane ebantwaneni kunye nabathanda izinto zokudlala ezifundisayo kwaye zinokunceda ibhrendi yakho igqame kukhuphiswano lwemarike.
Amashishini aphakathi namakhulu nawo asikhetha ukuba sithenge iindidi zeemveliso ezininzi
EGoodcan, siyayiqonda imiceli mngeni eyodwa amashishini aphakathi namakhulu ajongana nawo xa kuziwa ekufumaneni iimveliso ezivela eTshayina. Kumashishini ajongana nemigca yeemveliso ezahlukeneyo, ukulawula ukuhamba okuthe gqolo kweempahla ezikumgangatho ophezulu ezivela kubanikezeli abathembekileyo kunokuba nzima. Kulapho singena khona.
Kwiinkampani ezinkulu, i-scalability ingundoqo. Nokuba ukhangela amawaka eeyunithi kwimveliso yakho yeflegi okanye ulungisa uluhlu lwezinto ezikhethekileyo kumasebe okanye iiprojekthi ezahlukeneyo, iGoodcan iqinisekisa ukuba iiodolo zakho zisetyenzwa ngexesha kunye nohlahlo lwabiwo-mali. Ngokunikezela ngeenkonzo zokukhangela ezingundoqo, siyayiphelisa imfuneko yokuba amashishini ajongane nabathengisi abaninzi, sibonelela ngendlela elungelelanisiweyo nengabizi kakhulu ekuthengweni kwehlabathi.
Eyona nto isahlulayo kukukwazi kwethu ukulawula iindidi ngeendidi ngaphandle komthungo. Nokuba zeze-elektroniki, iimpahla zasekhaya, iimveliso zamaxesha onyaka, okanye izinto eziyilwe ngokwesiqhelo, siyaqinisekisa ukuba imveliso nganye ihlangabezana neyona migangatho iphezulu yomgangatho nokuthotyelwa. Amashishini amakhulu axhamla kubuchule bethu bokuphatha amakhonkco obonelelo antsonkothileyo, kunye nenkonzo yokuphela ukuya esiphelweni equka uthethathethwano nababoneleli, ulawulo lomgangatho, kunye nokupakishwa kunye nokuhanjiswa kwempahla.
Vumela iGoodCan ikuncede ufumane iimveliso kwaye ulawule amakhonkco obonelelo eTshayina.
5.I-Methodology yokuvavanya ababoneleli beemveliso
Inkqubo yokuvavanya ababoneleli abanokubakho ibandakanya okungaphezulu nje kokujonga ithegi yexabiso; ifuna indlela ecokisekileyo yokuqinisekisa umgangatho, ukuthembeka, kunye nokukwazi ukusebenzisana ixesha elide.
Iprofayile yomthengisi
Ukufumana ukuqonda okunzulu kweeprofayili zababoneleli, kubandakanya imvelaphi, isidima, kunye nerekhodi yoshishino. Jonga izatifikethi, ukuqatshelwa kweshishini kunye nengxelo evela kwabanye abathengi. Umzekelo, ukuba baziwa kakuhle kwimarike kwaye banamava abanzi kwishishini lakho, banokuhlangabezana nezinto ozilindeleyo.
Indawo kunye namaqela oshishino
Indawo yababoneleli-nkonzo idlala indima ebalulekileyo kumaxabiso nakulungiselelo. Ababoneleli ababekwe kwi amaqela emizi-mveliso basoloko benenzuzo yeendleko eziphantsi zemveliso, amaxesha amafutshane okukhokela kunye nofikelelo lula kwimathiriyeli ekrwada.
Umzekelo, umthengisi obekwe kwindawo yokwenziwa kwezixhobo zombane e-Guangdong angakwazi ukonga iindleko kunye nokunciphisa amaxesha okukhokela xa kuthelekiswa nomboneleli okwingingqi engaphuhliswanga kangako.
Imiyalelo yolingo oluncinci
Ngaphambi kokufaka iodolo enkulu, luluvo olulungileyo ukubeka iodolo yolingo oluncinci ukuvavanya amandla omthengisi. Imiyalelo yolingo oluncinci ikuvumela ukuba uvavanye umgangatho wemveliso, ukuphendula komboneleli kunye nokukwazi kwabo ukuhlangabezana neenkcukacha zakho.
Imiyalelo yovavanyo inceda ukunciphisa umngcipheko kwaye iqinisekise ukuba umthengisi unokuzalisekisa izibophelelo zabo ngaphandle koxinzelelo lokuzibophelela okukhulu. Ikwakuvumela ukuba ujongane nayo nayiphi na imiba enokubakho, efana neziphene zemveliso okanye ukulibaziseka kokuthumela, ngaphambi kokwandisa umthamo weodolo yakho.
IGoodcan igcina ubudlelwane obuluqilima nozinzile kunye nothungelwano lwababoneleli abathembekileyo. Ngokusebenza nababoneleli abaninzi kwiindidi ezahlukeneyo, siqinisekisa ukuba uyafikelela kuluhlu lweemveliso ngelixa ugcina umgangatho ongaguqukiyo.
Ukukwazi ukufumana umthombo kubaboneleli abaninzi abathembekileyo kunciphisa umngcipheko kwaye kunikeze ukuguquguquka, ngakumbi xa ujongene nemfuno eguquguqukayo okanye ukucaciswa kwemveliso enzima.
I-6.Elona xesha lifanelekileyo lokuthenga kwimiboniso yorhwebo kunye neemarike ezithengiswayo
Xa ukhangela iimveliso zeshishini lakho, ukwazi ixesha elifanelekileyo lokuthenga kubaluleke njengokwazi ukuba ungathenga phi. Imiboniso yorhwebo kunye neentengiso zentengiso ngamathuba aphambili okufumana izivumelwano ezinkulu kunye nokufumana iimveliso ezizodwa, kodwa ixesha linokwenza wonke umahluko. Nokuba ufuna izinto ezininzi, iimveliso zamaxesha onyaka, okanye izinto ezintsha ezintsha.
I Canton Fair ibanjwa kabini ngonyaka eGuangzhou kwaye ibonelela ngoluhlu olubanzi lweemveliso ukusuka kwi-elektroniki ukuya kumalaphu, ifenitshala kunye nokutya. Ixesha elifanelekileyo lokuthenga kwiCanton Fair lidla ngokuba ngeentsuku zokuvula umboniso.
Kungeli xesha apho ababonisi banomdla kakhulu wokuvala amaxabiso, kwaye badla ngokubonisa iimveliso zabo zamva nje kwaye babonelele ngamaxabiso akhuphisanayo ukutsala umdla. Oku kuyinyani ngakumbi kumanqanaba amva njengoko bejonge ukususa isitokhwe esishiyekileyo.
Kubathengi abagxile ekufumaneni amaxabiso angcono, ukuya kwiintsuku ezimbalwa zokuqala zomboniso kukuvumela ukuba utyhileke kukhetho lwamva nje lwemveliso kwaye uthetha-thethwane nababoneleli abasenempahla eninzi kwaye bekulungele ukunika izaphulelo.
Iimiboniso zorhwebo kwihlabathi liphela ziyimithombo exabiseke ngokulinganayo yeemveliso, kwaye kubalulekile ngokulinganayo ukuqonda iishedyuli zezi ziganeko. Nokuba ngumboniso wefashoni eParis, umboniso worhwebo wobugcisa eLas Vegas, okanye imarike ye-niche yeemveliso ezikhethekileyo, ezi ziganeko zinesazo isigqi.
Ngokufana neCanton Fair, iintsuku zokugqibela zale miboniso zinokunika awona mathuba angcono ezaphulelo, njengoko ababoneleli bekhuthazwa ukuba bakhuphe uluhlu lwempahla yabo. Oku kuyinyani ngokukodwa kwimarike yehoseyile, apho inani labathengi linokuthi lehle ekugqibeleni, oko kubangela ukuba ababoneleli behlise amaxabiso.
Ukuba uza eTshayina kwaye udibana nazo naziphi na iingxaki, zikhululeke Qhagamshelana nathi nangaliphi ixesha.
