Kwimarike yanamhlanje yehlabathi, ishishini lokudlala liphuhlisa ngesantya esingazange senzeke. Njengomvelisi omkhulu we-toy wehlabathi kunye nomthumeli ngaphandle, i-China likhaya labavelisi beToy ekhokelayo enobuchule obukhethekileyo kwaye bathembekile kumgangatho.
Nokuba ungumthengisi wokudlala, umthengisi, okanye umzali ochaphazelekayo ngokukhula komntwana wakho, ukukhetha umvelisi wetoni onokuthenjwa kubaluleke kakhulu. Eli nqaku liza kukubonelela ngentshayelelo enzulu kwi-10 ethembekileyo abavelisi baseTshayina abangama-10 athembekileyo ngo-2025, bakunceda ngcono ukuba bawaqonde ngcono amandla abo, imveliso Iimpawu, kunye nokusebenza kwentengiso.
- I-1. Imveliso ye-Lego (i-jiaxing) Co., ltd.
- I-2. U-Alfa ukuzonwabisa co., ltd.
- I-3. I-Starbay ye-Starway Inxibelelaniso CO., Ltd.
- I-4. Guangdong gole toy coy com., ltd.
- 5. Pop Mart (iBeijing) Itekhnoloji Co., Ltd.
- I-6. I-Guangdong Bangbao ithoyini yemfundo eCo., Ltd.
- 7. I-Guangzhou yongSheng oopopayi Com., Ltd.
- I-8. Dongguan Zhixi ubuchule beNkcubeko CO., Ltd.
- I-9. I-Shenzhen Burch Rotics Technology Cechnology Com., Ltd.
- 10. Fujian Beingmate Infant and Children's Products Co., Ltd.
- 11. Inqanaba leshishini kunye neendlela zophuhliso
Lego, uphawu oludumileyo kwihlabathi liphela, luseke ubukho obukhulu e-China ngokusebenzisa isiseko sokwenza i-jiaxing. Iithoyi zeLego zidume ngeebhloko zazo ezahlukileyo zokwakha kunye nexabiso lemfundo eliyintloko, eliphumelele iintliziyo zabathengi kwihlabathi liphela.
Inkampani inamathela kwinqanaba eliphezulu-umgangatho Imigangatho ye-lego brand, ngelixa imveliso yasekhaya inciphise ezinye iindleko kunye nokuphuculwa kwentengiso yemarike ephuculweyo. I-Lego's Imveliso yeMveliso igubungela uluhlu olubanzi lweminyaka, ukusuka kubantwana abadala kubantu abadala, kunye nobabini iiseti zesakhiwo kunye neemveliso ezintsha zokusebenzisana ne-IPs ethandwayo njenge Idabi leenkwenkwezi kwaye uharry Potter.
1. Iimpawu zemveliso:
- Izixhobo eziphezulu: Iibhloko zeLego zenziwe kwi-eco-Gech Parky, iqinisekisa ukhuseleko kwaye ingonanga, intlanganiso ephezulu kakhulu yehlabathi.
- Ixabiso lemfundo: Ithoyini yeLego igxile ekukhuliseni ubuchule bokuyila, ukucinga okuqinisekileyo, kunye nezakhono zezandla ebantwaneni.
- Uyilo oluyintsha: ILego ngokuqhubekayo ikhupha iimveliso ezintsha ngokusebenzisana ne-IPS edumileyo, yongeza kwaye zibhenele kwiminikelo yazo.
2. Umsebenzi we-2.Martaket:
Isalathiso sentengiso saseLego e-China siyaqhubeka sikhula, ngakumbi kwimakethi yetoyitha ephezulu. I-brand iyonwabela ukwamkelwa kakhulu kwaye umthengi Ukunyaniseka, kukwenza ukhetho oluphezulu lwabazali abaninzi kunye nabathengi. Ukuzibophelela kukaLego kubuhle kunye nokwandiswa kwemakethi kuqinile ukuqinisa impembelelo yayo yophawu.
Ukuzonwabisa i-Alphalo ngumvelisi we-chiey waseTshayina okhethekileyo wokuphuhliswa kunye nokuthengisa izinto zokudlala kunye neemveliso zeentsana ezisekwe kwi-IPS edumileyo.
Inkampani inepotifoliyo etyebileyo yomxholo otyhidiweyo kwaye yandise ishishini kwimilinganiselo kunye neemveliso zeentsana, zenza itsheyini epheleleyo yemizi-mveliso. Iimveliso zokudlala ze-alpha zigubungela uluhlu olubanzi lweminyaka, ukusuka kwiintsana kulutsha, kubandakanya iithoyi ze-IP ze-IP ezivela njenge Amaphiko amakhulu kwaye Ibhokhwe ethandekayo kunye nengcuka enkulu enkulu.
1. IZIPHUMO ZEEMPENDULO:
- Ip-iqhutywa: Alpha’s toys are centered around popular animated IPs, which have high recognition and appeal.
- Diverse Product Range: The company offers a wide variety of toys, from plush toys to smart toys, catering to different consumer needs.
- Education and Entertainment: Alpha’s toys focus on educational value, stimulating children’s interest in learning through engaging designs.
2. Umsebenzi we-2.Martaket:
Ngo-2023, ukuzonwabisa i-Alpha kufezekisile ingeniso esebenzayo ye-2.739 yezigidigidi yuan, ukunyuka kweminyaka ye-3.09%. I-Brand inefuthe ebanzi kwimarike yasekhaya, ngakumbi kwimakethi yeToy yabantwana, apho iphethe indawo ebalulekileyo.
Ukuzonwabisa nge-Starway I-Staractive yinkampani eyahlukeneyo yeshishini elinamashishini ahlukeneyo equka iirobhothi, ukuguqula i-mechas, kunye nezinye iithoyi zetekhnoloji ephezulu.
Inkampani ibhiyozela eyomeleleyo r&I-DSCloblegesgesgesgers kunye noyilo olunobuchule bokwazisa iithoyi ezinemvakalelo eqinileyo yetekhnoloji kunye nokuzonwabisa. Iimveliso ze-Starway zifunyenwe kakuhle kwimarike yasekhaya kuphela kodwa nakwiemarike zamanye amazwe.
1. IZIPHUMO ZEEMPENDULO:
- Itekhnoloji eyomeleleyo: Ithoyini ye-Starway ebandakanya itekhnoloji yeTekhnoloji, ezinjengeerobhothi ze-Smart kunye neethoyi ezihlala kude.
- Uyilo oluyintsha: Iimveliso zeNkampani zenziwe ngokukodwa ngamanqanaba aphezulu okuzonwabisa kunye nokunxibelelana.
- Umgca wemveliso eyahlukileyo: I-Starway ibonelela ngoluhlu olubanzi lweemveliso, ukusuka kwiithoyi zabantwana kwindawo yabantu abadala.
2. Umsebenzi wentengiso:
Ingeniso ye-Starway ye-Starway iyonke yokuzonwabisa ingeniso ifikelela kwi-1.733 yebhiliyoni yuan, ukunyuka kweminyaka ka-7.90. I-brand iyonwabela igama elihle kwiimarike zombini nezamanye amazwe, ngakumbi kwicandelo leTom.
I-Gole Toy yenye yeenkampani ze-veteran kuMzi-mveliso weThembi wase China, ekhethekileyo kwimveliso yeethoyi zeplastiki.
Inkampani yaziwa ngeemveliso zayo ezikumgangatho ophezulu kunye noyilo oluyimveliso, oluye lwaphumelela iintliziyo zabathengi bobabini naphakathi. I-Gole Toy Toy's Imveliso igubungela uluhlu olubanzi lweminyaka, ukusuka kwiithoyi ze-Toddler ukuya kwithoyi eneengxaki, ngamandla akhethekileyo kwiithoyi zepuzzle kunye nethoyini yemfundo.
1. IZIPHUMO ZEEMPENDULO:
- Iphezulu-Umgangatho Izixhobo: I-Gole Toy isebenzisa iplasitiki ekumgangatho ophezulu ukuqinisekisa ukhuseleko kunye nokuqina kweemveliso zayo.
- Ixabiso lemfundo: Iimveliso zeNkampani zigxile ekukhuliseni ukucinga okuvakalayo kunye nobuchule bokwendalo ebantwaneni, zibonelela ngezibonelelo zemfundo ezibalulekileyo.
- Uyilo oluyintsha: I-Gole Toy ngokuqhubekayo yazisa imixholo emitsha kunye neqela elitsha, elinjengoluhlu lwamandulo lweVidiyo kunye noluhlu lweTekhnoloji, ukuhlangabezana neemfuno zabantwana abaneminyaka eyahlukeneyo.
2. Umsebenzi we-2.Martaket:
I-Gole Toy iyonwabela inqanaba eliphezulu lokwamkelwa kunye nesabelo sentengiso kwimarike yasekhaya, ngakumbi kwicandelo le-toy lemfundo, apho iphethe indawo ekhokelayo.
I-Pop Mart yinkampani ekhokelayo kwimakethi ye-china-boy yebhokisi yokudlala, eyaziwa ngokuba yimpawu zayo ezingaboniyo kunye neempawu zebhokisi kunye neempawu zebhokisi ezinomtsalane ezitsale inani elikhulu labathengi abancinci.
Imveliso kaPop Mart ayinayo kuphela ixabiso elinokuqhutywa kodwa ikwangenelele kwi-Invel Goses ngentsebenziswano nee-IP ezithandwayo kunye namagcisa. I-brand iyonwabela inqanaba eliphezulu lokwamkelwa kunye nefuthe kwimakethi yeTrendy.
1. IZIPHUMO ZEEMPENDULO:
- Uyilo lweTrendy: Ithoyini ye-Pop Mart igxile kwinkcubeko yeTrendy, enoyilo olukhethekileyo nolukhulisayo.
- I-Fintury-Box: Ifomati yebhokisi engaboniyo, equka ukukhetha ngokungafungiyo, yongeza ixabiso lokuzonwabisa kunye nexabiso elipheleleyo kwiimveliso.
- Intsalela ye-IP: IPOPR Mar isebenzisana nee-IP ezininzi ezidumileyo kunye namagcisa okuzisa ukudlala ngokulinganiselweyo, ukutsala inani elikhulu labalandeli.
2. Umsebenzi we-2.Martaket:
Ingeniso ye-Pop Marth Sody Ingeniso yokuhamba idlula inye yeenkampani zokudlala. Ngo-2023, ingeniso iyonke inyuswe nge-120% ukuya kwi-125% yonyaka-nyaka, enengeniso yaphesheya ekhula ngama-440% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445% ukuya kwi-445%.
Ukuzibophelela kwenkampani kubuyisela kunye nokwandiswa kwemakethi kuqinile ngakumbi impembelelo yayo.
Iithoyi zemfundo ze-Bangbao yinkampani ephezulu yetekhnoloji ekhethekileyo kuphando, uphuhliso, imveliso, kunye nentengiso yeethoyi zemfundo.
Iimveliso zeNkampani ikakhulu kukwakha iithoyi zebhloko ezigxile ekukhuliseni ubuchule kunye nokucinga okuqinisekileyo kwabantwana. I-Bangbao iphumelele i-parpation elungileyo kuzo zombini iimarike zombini nakwizizwe ngezizwe ezineemveliso ezikumgangatho ophezulu kunye nentanda-bulumko yoyilo.
1. IZIPHUMO ZEEMPENDULO:
- Ixabiso lemfundo: Iimveliso zika-Bangbao zenziwe ngogxile kwimfundo, ezivuselela izandla zabantwana kwizakhono kunye nengcinga yendawo kunye nengcinga yokwakha.
- Izixhobo eziphezuluInkampani isebenzisa i-eco-frica iplastiki yokuqinisekisa ukhuseleko kunye nokuqina kweemveliso zayo.
- Uyilo oluyintsha: I-Bangbao ngokuqhubekayo wazisa imixholo emitsha kunye neendlela zokudlala, ezinje ngoluhlu lwamandulo lweVidiyo kunye noluhlu lweTekhnoloji, ukuhlangabezana neemfuno zabantwana abakwiminyaka eyahlukeneyo.
2. Umsebenzi we-2.Martaket:
Iithoyi zemfundo ze-Bangbao zibambe isikhundla esibalulekileyo kwimarike yemfundo yasekhaya.
Iimveliso zayo azifumananga kuphela kwimarike yasekhaya kuphela kodwa zithunyelwa kwelinye ilizwe kumazwe amaninzi nakwimimandla eYurophu, iMelika, nakwimpuma-mpuma yeAsia.
U-YongSheng Animation yinkampani egxile kumxholo otyhidiweyo kwaye igubungela uluhlu olubanzi lweemveliso, kubandakanya iithoyi kunye neemveliso zosana.
I-IPO yenkampani ethandwayo njenge Ibhokhwe ethandekayo kunye nengcuka enkulu enkulu kwaye Ibhasi yeSikolo smart bayathandwa ngabantwana, kwaye iithoyi ezinxulumene noko ziye zaphumelela ukusebenza kakuhle kwintengiso.
1. IZIPHUMO ZEEMPENDULO:
- Ip-iqhutywaIithoyi ze-yongSheng zigxile kwi-IPs ePhindiweyo, enokwamkelwa kakhulu kwaye zibhenele.
- Diverse Product Range: The company offers a wide variety of toys, from plush toys to smart toys, catering to different consumer needs.
- Education and Entertainment: Ithoyini kaYongSheng kugxilwe kwixabiso lemfundo, ukukhuthaza abantwana abanomdla wokufunda ngokuyila.
2. Umsebenzi we-2.Martaket:
I-YongSheng Animation iyonke iyonwabela inqanaba eliphezulu lokwamkelwa kunye nesabelo sentengiso kwimakethi yeToy yabantwana, ngakumbi kumacandelo e-plush and kunye namacandelo e-smart toy.
Ukuzinikela kweNkampani kubuchule bokuqhubeka kophuhliso lwesiqulatho kunye nokwandiswa kwemveliso kuqine ngakumbi kwindawo yayo yentengiso.
I-Zhixiloo yeNkcubeko yiNkampani yeTekhnoloji ephezulu yeTeknoloji yeTyys, kugxilwe kwiiphazili zokuyila kunye netholeji yemfundo.
Inkampani igxininisa ukuba ubuchule kunye nexabiso lemfundo lweemveliso zalo, ukuphumelela ukuthembela kwabathengi kunye noyilo olukhethekileyo kunye nezinto ezikumgangatho ophezulu.
1. IZIPHUMO ZEEMPENDULO:
- Uyilo lwendaloIithoyi zikaZhigoo ziyilelwe okhethekileyo, zigcwele ubuchule, kwaye zinokukhuthaza ukucinga abantwana kunye nobuchule.
- Izixhobo eziphezuluInkampani isebenzisa iplastiki ye-eco-e-eco-ncam kwaye inomthi ophakathi wokuqinisekisa ukhuseleko kunye nokuqina kweemveliso zayo.
- Ixabiso lemfundo: Ithoyi kaZhigoo igxile kwixabiso lemfundo, ikhuthaza ukucinga okuvakalayo ebantwaneni ngepuzzle kunye nemidlalo yemfundo.
2. Umsebenzi we-2.Martaket:
I-Zhixio iNkcubeko yeNkcubeko ibeka isikhundla esibalulekileyo kwintengiso yentengiso yasekhaya yenkcubeko yasekhaya. Iimveliso zayo azifumananga kuphela kwimarike yasekhaya kuphela kodwa zithunyelwa kwelinye ilizwe kumazwe amaninzi nakwimimandla eYurophu, iMelika, nakwimpuma-mpuma yeAsia.
I-UbTok RotIcs yinkampani ephezulu yeTekhnoloji ekhethekileyo kuphando kunye nemveliso yeerobhothi ze-smart.
Iimveliso zenkampani ikakhulu zigxile kwiirobhothi zemfundo kunye neerobhothi zokuzonwabisa, ezizisa amava amatsha kubathengi ngokusebenzisa itekhnoloji ekhethekileyo kunye noyilo oluyimveliso.
1. IZIPHUMO ZEEMPENDULO:
- Itekhnoloji ePhambili: I-Ibtech's Robot yeRobhothi isebenzisa itekhnoloji ye-EXCS ENXAXHESOS kunye nobukrelekrele be-Algoriths ye-Algorith, imvuselelo efana nokuhamba nokuhamba nokuhamba ngezwi.
- Ixabiso lemfundo: I-ROBOTS yemfundo yeNkampani igxile ekukhuliseni izakhono zoLwazi loMbutho wabantwana kunye noLwazi lweBekinoloji, zibonelela ngezibonelelo zemfundo ezibalulekileyo.
- Umgca wemveliso eyahlukileyoI-UBTech ibonelela ngoluhlu olubanzi lweemveliso, ukusuka kwiirobhothi zemfundo zabantwana kwiirobhothi zabantu abadala, ukhula kwiimfuno zomthengi ezahlukeneyo.
2. Umsebenzi we-2.Martaket:
I-IbTech Robotics iyonwabela inqanaba eliphezulu lokwamkelwa kunye nesabelo sentengiso kwicandelo le-Smartrot. Iimveliso zayo azifumananga kakuhle kwimarike yasekhaya kuphela kodwa zikwanenqanaba elithile lokhuphiswano kwintengiso yamanye amazwe.
Ukuba nenkampani yinkampani ekhethekileyo kuphando, uphuhliso, imveliso, kunye nentengiso yeemveliso zabantwana kunye neemveliso zabantwana.
Iimveliso zeNkampani zigubungela uluhlu olubanzi lweendidi, kubandakanya iithoyi, ii-strollers zabantwana, kunye ne-cribs. Ukutsalela kugxile ekukhuseleni nasekukhuseleni iimveliso, ukuphumelela umthengiumgangatho Izinto zokwakha kunye noyilo oluhle.
1. IZIPHUMO ZEEMPENDULO:
- Ukhuseleko kuqala: Iithoyi zomnxeba zisebenzisa izixhobo ze-eco-Gxibelelana nokuqinisekisa ukhuseleko kunye nokungabinamandla eemveliso zayo.
- Uyilo oluhleImveliso yenkampani yosana igxile kwintuthuzelo kwaye isebenziseka, ihlangabezana neemfuno zabazali nabantwana.
- Diverse Product Range: I-Temate ibonelela ngeentlobo ngeentlobo zeemveliso, ezivela kwiithoyi zabantwana abanombala, ukupheka kwiimfuno zabathengi ezahlukeneyo.
2. Umsebenzi we-2.Martaket:
I-Temaate iyonwabela inqanaba eliphezulu lokwamkelwa kunye nesabelo sentengiso kwimakethi yeemveliso zosana kunye nabantwana.
I-Brand yeNkampani inefuthe ebanzi kwimakethi yasekhaya. Ukuzibophelela kwe-COTMARE kwi-PROTTIONT kunye nokwandiswa kwemakethi kuqinile ngakumbi impembelelo yayo yophawu.
Ngokokuhlalutyo nguZhongyan Pu Hiu Hista kunye neZiko loPhando lweShishini lokuHamba, ishishini lokutsala laseTshayina ngo-2025 libonakaliswa yile mikhwa ilandelayo:
I-1.Market ubungakanani bokukhula:
Ngo-2023, ubungakanani bentengiso ye-China be-China bafikelela kwi-200 yeebhiliyoni yuan, ukunyuka kweminyaka eli-10.
Kuqikelelwa ukuba ngo-2025, ubungakanani bentengiso buya kudlula kwi-Juby ye-Yuan. Oku kukhula kuqhutywa ikakhulu ngezinto ezininzi:
- Ukuphuculwa kokusetyenziswa: Ngokwanda kwengeniso yekhaya, abathengi baya kufuna umgangatho ophezulu kunye nokusebenza kwiithoyi, ngokuzithandela ukuhlawula amaxabiso aphezulu okwenza izinto ezikumgangatho ophezulu kunye nethoyini yokufunda.
- Ip-iqhutywa: Imakethi yeethoyi ezikhutshwayo esekwe kwi-IPS ukusuka oopopayi, ifilimu, kunye nemidlalo iyaqhubeka nokuchuma, ukuqhuba uphuhliso oluqhelekileyo lomzi-mveliso wetoni.
- Ukuthengisa ngaphandle: Iithoyi ze-China zibambe isikhundla esibalulekileyo kwimarike yehlabathi, ngemithamo yokuthumela ngaphandle eqhubekayo yokukhula, ngakumbi kwimimandla efana neYurophu, iMelika, nakwimpuma ye-Asia.
2.Khuphelo kunye nokudityaniswa kwetekhnoloji:
Umzi-mveliso wokudlala uphakamisa iteknoloji yetekhnoloji, kunye nethole le-smart, iirobhothi zemfundo, inyani yenyani (i-vr), kunye ne-aunteds yento (i-ART) ye-thoys.
Umzekelo, i-UBTech Robotics’ Iirobhothi zemfundo zandisa ulwazi lobuchwephesha ngenkqubo yokuqhutywa kunye nemfundo yobukrelekrele.
Iithoyi zokuzonwabisa ze-Starway I-Tolly's I-Tosys kunye neerobhothi ze-smart ixhase ukusebenza kwemveliso kunye nokuzonwabisa ngetekhnoloji ye-NORS.
3. Ukuphuma kweethoyi zemfundo:
Imarike yokuthengisa izemfundo ibona ukukhula ngokukhawuleza ngo-2025, ngakumbi kwiindawo zokudlala iithoyi zepuzzle kunye nethoyi yemfundo.
Iinkampani ezifana ne-Bangbao zeZinto zokudlala ngeNkcubeko kunye ne-Zhigoo yeNkcubeko, kunye nePuzzles zazo zeBhloko kunye nePuzzles, zamkelwa ngokubanzi ngabazali kunye namaziko emfundo akhuthaza abantwana.
Ukongeza, iiseti zemfundo zikaLego kunye ne-Alpha yokuzonwabisa ye-Alfaminey ye-IP ye-IP idibana nabazali’ Iimfuno zemfundo ngokuzonwabisa kunye nokufunda.
UkuPhuhliswa kwezeNdalo 3.
Ngokwazisa ukwandisa ukhuseleko lwendalo, abavelisi betoy bagxile ngakumbi kuphuhliso oluzinzileyo.
Iinkampani ezinje nge-gole toy kunye nokuba ne-tomate yokufumana izixhobo ze-eco-geqe ukuqinisekisa ukhuseleko kunye nobuhlobo bokusingqongileyo kwiimveliso zabo.
Kwangelo xesha, iinkampani zikhuthaza ngenkuthalo imveliso eluhlaza kwinkqubo yemveliso, ukunciphisa ukuphuma kwenkunkuma, kunye nokuphucula ukusetyenziswa kwezixhobo.
4.Ngulobalisization kunye nokhuphiswano lwentengiso:
Ishishini lokuthintela i-China liphethe isikhundla esibalulekileyo kwimarike yehlabathi, ngemithamo yokuthumela ngaphandle ukuqhubeka nokukhula.
Nangona kunjalo, ngokuqina kolwahlulelo lokhuphiswano lweentengiso, iinkampani kufuneka ziphucule ukhuphiswano lwazo.
Umzekelo, i-POPMart yandise iimarike zaphesheya, ingeniso yayo phesheya ikhula nge-440% ukuya kwi-445% ye-2023.
Ukuqukumbela
Ngo-2025, ishishini lokutonwa lika-China liyamkela amathuba amatsha ophuhliso.
Abavelisi abaphambili abayi-10 abaphambili abaziswe apha ngasentla bebemi kwishishini laboumgangatho Iimveliso, iikhonsepthi zoyilo oluyinto yoyilo, kunye nedijiko elungileyo yentengiso. Ababoneleli kuphela uluhlu lwezinto zokudlala kubathengi kodwa bazisa amathuba athembekileyo eshishini kumaqabane.
Ngeentsuku ezizayo, sijonge phambili kwezi nkampani eziqhubeka nokungena kwaye zazise iimveliso ezisemgangathweni eziphezulu zokuzisa ulonwabo kunye nokukhula kwabantwana. Kwangelo xesha, sinethemba lokuseka intsebenziswano ngokusondeleyo nabavelisi abathembekileyo bakhuthaze ngokudibeneyo kuphuhliso lweshishini lokudlala lase China kwaye wenze ikamva eliqaqambileyo.
Ukuba unomdla kula mveliso wetoy okanye unqwenela ukuseka intsebenziswano kunye nabo, nceda ukhululeke ukunxibelelana nathi. Masidibanise izandla kwaye sizenzele ikamva eliqaqambileyo kunye!
