China Yiwu Wholesale Markets Guide

Yiwu Wholesale Market, especially China Yiwu International Trade City, is one of the world’s largest wholesale markets for small commodities. The market covers an area of more than 4 million square metres, has about 70,000 business spaces, and brings together more than 200,000 employees, with a daily flow of more than 200,000 visitors.

It offers a wide range of commodities covering 26 major categories such as toys, accessories, handicrafts and daily necessities, attracting buyers and sellers from more than 210 countries and regions around the world. (The market is open all year round, except during the Chinese Lunar New Year period, providing a constant trading platform）

In recent years, Yiwu International Trade Mart has further expanded its influence in the international market and continued to innovate to meet the new demands of global trade. Yiwu Market has launched a series of globalisation development initiatives, such as providing overseas customers with a more convenient sourcing experience by opening overseas sub-markets, building overseas warehouses and laying out cross-border e-commerce platforms.

Particularly noteworthy is that the Yiwu Overseas Sub-Market, established in Dubai this year, has become a key hub for Yiwu merchants to expand into the Middle East, Africa and neighbouring markets, and has attracted a large number of international buyers by providing overseas buyers with preferential policies such as low tariffs and exemption of personal income tax.

Location of Yiwu Wholesale Market

Yiwu is located in the centre of Zhejiang Province, China, in a county-level city under the jurisdiction of Jinhua City. It is bordered by Dongyang in the south, Pujiang County in the north, Yiwu River in the east and Yongkang City in the west.

Yiwu is about 120 kilometres from the provincial capital of Hangzhou and about 300 kilometres from Shanghai, with convenient transport links to a number of important cities and transport hubs. Yiwu is surrounded by a dense industrial base, with clusters such as hardware and machinery in Yongkang, hosiery in Zhuji, plastics and rubber in Taizhou, textiles in Shaoxing and electrical machinery in Ningbo.

It is worth mentioning that Yiwu Airport has been actively expanding international routes in recent years, in order to serve importers from all over the world who come to Yiwu to look for business opportunities.

Yiwu International Airport has opened a number of international routes to Asia, Europe, Southeast Asia and other places, mainly connecting Yiwu and Southeast Asia, Japan and South Korea and other neighbouring countries in the city, in addition to passenger flights, Yiwu Airport is also vigorously developing international cargo routes, Yiwu cross-border e-commerce and export of small commodities to provide a convenient air transport services.

What are the professional purchasing markets in Yiwu

Yiwu International Trade City

As the world’s largest wholesale market for small commodities, Yiwu International Trade City is the first choice for foreign buyers. With a total area of more than 4 million square metres and about 70,000 shops, Yiwu International Trade City has a wide range of products covering 26 major categories and more than 1,800 sub-categories.

The Trade Mart is divided into five zones (Zone 1 to Zone 5), each of which mainly deals with different categories of commodities.

Yiwu International Trade City I:

Yiwu International Trade City 2:

Yiwu International Trade City 3:

Yiwu International Trade City 4:

Yiwu International Trade City 5:

Other Facilities in Yiwu International Trade City

Service Center:

including market purchasing agent, translation, logistics and freight forwarding services, providing comprehensive support for international buyers.

Warehousing and Logistics:

Yiwu International Trade City has several warehousing zones and logistics companies to provide buyers with convenient warehousing and international distribution services.

Yiwu Huangyuan Market

Yiwu Huangyuan Clothing Market is a wholesale market specializing in clothing, located in the bustling downtown area of Yiwu – Xiuhu Business Circle. Address: Jiangbin Middle Road and Huangyuan Road intersection (Jiangbin Middle Road and Huangyuan Road intersection)

The market covers a total area of more than 200,000 square meters, bringing together about 5,000 stores, covering men’s and women’s clothing, children’s clothing, underwear, sportswear, knitwear and other clothing categories.

The following is a detailed description of Huangyuan Garment Market:

First floor: women’s and children’s clothing

• First floor: women’s and children’s clothing
• Number of merchants: about 1,500
• Main products: fashion women’s clothing, children’s clothing
• Subdivision category:
• Women’s clothing: casual wear, dresses, knitwear, jackets, coats and so on
• Children’s wear: baby clothes, children’s sportswear, children’s dresses, school uniforms, etc.
• Market characteristics: The first floor is the main sales area for women’s and children’s clothing, with a variety of styles, fashion forward, especially in fashionable women’s clothing with international trends. The merchants here are mainly low-priced wholesalers, suitable for small and medium-sized retailers.

Second Floor: Men’s and Sportswear

• Number of Merchants: About 1,300
• Main products: men’s wear, sportswear
• Sub-category:
• Men’s wear: casual wear, formal wear, jeans, jackets, coats, etc.
• Sportswear: sweatshirts, running clothes, yoga clothes, outdoor clothing, etc.
• Market characteristics: The second floor is mainly for men’s clothing and sportswear, with a wide range of styles, covering men’s clothing from casual to formal. In addition, there is a full range of sportswear categories, suitable for buyers who purchase sports and outdoor goods in large quantities.

Third floor: Lingerie and knitwear

• Number of merchants: about 1,200
• Main products: underwear, loungewear, knitwear
• Sub-categories:
• Lingerie: bras, panties, shapewear, camisoles
• Home wear: pajamas, bathrobes, home suits
• Knitwear: sweaters, scarves, gloves, hats
• Market characteristics: The third floor mainly sells lingerie, loungewear and knitwear, with a wide range of products and novel styles. There are both popular and high-end brand styles of loungewear and underwear in the market, which is especially suitable for merchants who purchase household goods in bulk.

Fourth Floor: Clothing accessories, branded areas and customized services

• Number of Merchants: About 1,000
• Main products: clothing accessories, branded clothing, customized clothing
• Sub-categories:
• Clothing accessories: scarves, hats, gloves, belts, etc.
• Branded clothing: domestic and international branded clothing
• Customized Clothing: Provide personalized and group customized clothing
• Market Features: The fourth floor offers clothing accessories, famous branded apparel and customization services for buyers seeking higher quality and customization options. Branded apparel here is suitable for customers with high requirements for quality and design, while customized services cater to the personalized needs of some teams and enterprises.

Competitiveness of Yiwu Huangyuan Garment Market

• Yiwu Huangyuan Clothing Market covers a wide range of categories in the field of clothing, with a complete range of goods suitable for all kinds of clothing purchasing needs.
• Yiwu Huangyuan Clothing Market merchants follow the trend, the rapid introduction of new models, especially in women’s and children’s clothing. Most of the goods are synchronized with domestic and international trends.
• The supply chain of Yiwu Huangyuan Market is complete, and the prices of many goods are highly competitive, suitable for small and medium-sized wholesalers, retailers or cross-border e-commerce merchants.
• Yiwu Huangyuan Clothing Market combines several clothing categories in one place, so buyers can easily find the clothing and accessories they need, which greatly improves sourcing efficiency.
• The fourth floor of Yiwu Huangyuan Clothing Market provides customized clothing and group sourcing services, suitable for buyers with customized needs, as well as a convenient option for corporate sourcing and large-scale events.
• Yiwu Huangyuan Market is equipped with foreign trade companies, logistics service centers, translators and other ancillary services to facilitate foreign buyers for procurement and export operations.

Yiwu Binwang Market

Mainly deals with bags and footwear, suitable for international buyers looking for travel goods and fashionable shoes
Address: Yiwu Binwang Market is located in Binwang Road, Yiwu City, Zhejiang Province, near Yiwu International Trade City with convenient transportation
Total area: about 100,000 square meters
Number of merchants: about 2,500 stores
Main Product Categories
Luggage
Types: suitcases, backpacks, handbags, wallets, duffel bags, etc.
Features: Diversified design styles, suitable for different consumer groups, ranging from leisure to business needs, with some merchants offering customized services.

Shoes
Types: sports shoes, casual shoes, leather shoes, sandals, slippers, etc.
Features: Emphasizing comfort and fashion, reliable product quality, suitable for various occasions, including several famous brands.

Hardware Products
Category: hand tools, power tools, household hardware accessories, construction materials, etc.
Features: Provides diversified hardware tools and accessories to meet the needs of home decoration, industrial production and other fields.

Other, Yiwu also Xicheng Road, Yiwu Furniture Market, Binwang Road, Digital City, large-scale construction and decoration materials market and aluminum, stone, ceramics and other products distribution center of the Yiwu Materials Market, suitable for the trade of logs in Zhezhong Building Materials Market and so on.

10 Most Competitive Products in Yiwu Market

Yiwu market, as a globally renowned wholesale center of small commodities, has a rich and diverse range of commodities, but in some products, Yiwu has a significant price advantage and quality competitiveness in the global market. After 20 years of working as a purchasing agent in the market, we have compiled 10 most competitive products in Yiwu market based on buyers’ feedback.

The following are the main product categories in which Yiwu has advantages in the international market:

1.Accessories and Jewelry

2.Office Supplies＆Stationery

3.Toys

4.home appliances

5.Luggage

6.textiles and clothing accessories

7.Daily necessities

8.Cosmetics

9.Crafts and Gifts

10.Sporting goods

Answers to the most common questions about Yiwu market

1.What are the business hours of Yiwu Market?

The business hours of Yiwu International Trade Mart are usually from 9:00 a.m. to 5:00 p.m. every day, and some of the markets will extend the business hours on weekends and holidays, except for the traditional Chinese New Year, Yiwu International Trade Mart does not affect the business on holidays or weekends.

2. Does Yiwu Market accept small orders?

Yes, many merchants in Yiwu market accept small orders, especially in the categories of jewelry, stationery, toys and so on. The starting quantity of small-lot orders is usually between dozens and hundreds of pieces, which is very suitable for small and medium-sized buyers and e-commerce sellers.

Some merchants often have stock so that you can buy in small quantities.

The stock cannot be altered and all colors, logos, styles, and packaging are the same as the samples you see in the booth.

If you want a customized product, you must buy in bulk. Whether it is customized color, style, logo or packaging, it means a lot of labor and time costs.

3. How to guarantee the quality of products in Yiwu Market?

Products purchased in Yiwu do not mean “Made in Yiwu”. As mentioned earlier, there are industrial zones for Chinese products and they are produced in different places. The merchants in Yiwu Market have well-established supply chains, many of their products meet domestic and international quality standards, and many of them support sample inspections.

In addition, buyers can use third-party quality inspection companies to ensure that goods meet quality requirements.

Currently, the U.S. is one of the top three countries in Yiwu’s export volume, and China exports a large number of high-quality products to the U.S. Every year, you can’t say that the quality of Yiwu’s products is not very good because of the cheap products that Yiwu provides to developing countries.

For example, most of the Christmas products are produced in Yiwu, but there are also traders in Shenzhen and other places. However, the traders in Shenzhen may play tricks by not telling you that the products are produced in Yiwu, and even claim that what they sell is better than what is produced in Yiwu.

4. How to guarantee the quality of products in Yiwu Market?

There are professional logistics companies in Yiwu market, providing a variety of international logistics services, including air transport, sea transport and express delivery, etc. Many companies provide one-stop customs clearance, warehousing and distribution services, which are convenient for foreign buyers to transport goods.

In the article “How to Import Small Quantity from China: Guide for Business Starter”, the LCL shipment mentioned in the article is a solution to the freight transportation troubles of small-volume buyers.

5. How to guarantee the quality of products in Yiwu Market?

1. You can go to Yiwu market directly, plan the target area in advance, bring an interpreter or use a translation app to facilitate direct communication with merchants and obtain business cards. In Yiwu International Trade City, similar products often gather a lot of sellers stores, you can communicate to learn whether they are traders or manufacturers.
2. YiwuBuy is the official e-commerce platform of Yiwu Market, which provides detailed information of many merchants, including product categories, prices, store locations, etc. It also provides access to suppliers’ information. It also provides one of the channels to get information about suppliers
3. Yiwu regularly organizes commodity fairs and small commodity exhibitions every year, attracting a large number of domestic and foreign merchants. During the exhibition, you can meet many excellent suppliers more efficiently and learn about their new products and latest trends.
4. Finding professional market purchasing agents
   Choose experienced and reputable sourcing agents and verify their reputation. Whether for direct platform purchasing or marketplace purchasing, the purchasing agent can pay attention to the credit rating and customer evaluation of the suppliers and help you deal with the process and quality of each order.

6.Advice on communicating with Yiwu market suppliers

When dealing with Yiwu market suppliers, the following expert advice can help you communicate smoothly, ensure smooth purchasing and guarantee product quality:

• When dealing with Yiwu market suppliers, the following expert advice can help you communicate smoothly, ensure smooth purchasing and guarantee product quality:
• Selection of suppliers
  As mentioned above, in the Yiwu International Market, there are hundreds or even thousands of suppliers of the same products, you can not go from one to another to negotiate, the store can be seen in some suppliers to sell a variety of products, while some suppliers only focus on a certain type of products, these suppliers are either factories, or in a category of business for many years, often these suppliers will give you better products and prices.
• Clearly define your needs
  It is recommended to determine the specific requirements of the products you need, including quantity, specifications, packaging, delivery time and quality standards, etc., and prepare a detailed purchase list before contacting the supplier. This will help you express your needs more clearly and avoid subsequent misunderstandings due to miscommunication.
• The advantage is that suppliers will be more interested in clear orders, and also can respond quickly to help you get more accurate quotes and delivery time.
• Understand the market situation in advance and make price comparison
  It is recommended to communicate with several suppliers to understand the market situation and compare prices. Yiwu market has a lot of similar goods, the price, quality and MOQ are very different, more comparison can help you find the most suitable suppliers. In the communication, you don’t need to deliberately increase the purchase quantity to get a cheaper offer. The quotes given by suppliers will not be very different, because suppliers are in contact with different buyers every day, and basically will not believe the words of the first contact guests.
• Focus on the supplier’s reputation and cooperation experience
  It is recommended to choose suppliers with a good reputation and long-term business, you can refer to whether they have a “good faith merchant” certification mark, and check the online platform (such as Yiwu shopping) on the merchant rating and user reviews.

Seeing this, some of you may wonder, the article mentions the market purchasing agent several times, what exactly can the purchasing agent help us to solve the problem?

Yiwu purchasing agent can do for me?

In the Yiwu market, there are thousands of purchasing agents, the largest of which are usually more than a thousand in size, while the smallest have only one or two.

So in the many agents of different sizes, the types and standards of services provided are of course different, depending on the agent’s experience, ability and resources.

According to the service refinement standards can generally be divided into general service type and value-added service type.

General Services Provided by Yiwu Market Agents

Supplier Sourcing Service

1.Yiwu market sourcing agents are usually equipped with multi-lingual talents who can provide basic translation services in sourcing communication, negotiation and contract signing. Eliminating language barriers makes the sourcing process more efficient and reduces misunderstandings and mistakes caused by miscommunication.

2.The agent is familiar with the supplier resources in Yiwu market, and can help customers accurately find products that meet their needs and screen out suppliers with reliable qualifications. Customers can quickly access to high-quality supplier information, saving time and energy and improving the accuracy of procurement.

3.Agents utilize their knowledge of market conditions and long-term relationships with suppliers to help customers secure more favorable prices. Through bargaining, customers can get more competitive prices and effectively control costs.

Sample arrangement

Sourcing agents can assist customers in checking samples before placing an order to ensure that the samples meet the requirements and conduct quality checks during the production process.

After the samples are customized, the agent helps to check the quality and arrange the shipment to your home.

Transportation Arrangement

No matter how many suppliers’ goods are included in your order, the agent can arrange suitable logistics services for you, including domestic logistics and international transportation, and assist customers to complete the safe packaging and transportation of products.

Value-added services provided by Yiwu sourcing agents

Value-added service types are some of the unique range of services that only a few surprised and competent market agents can offer. Therefore, it is important to find a competent company with many years of experience as a sourcing agent if you want to get the following services.

Free warehousing

Not every purchasing agent has free warehousing services, only those agents who have their own warehouses can provide such services, renting a warehouse is an act that will greatly increase the operating costs, it is understandable that if there is no certain number of stable partners, that is to say, without a certain strength of the agent purchasing agency is not in a position to rent a warehouse to provide free warehousing services to customers.

Goodcan in the agency procurement industry has been operating for 20 years, has been committed to give customers free warehousing services, in Yiwu, the local has 2000 square meters of large-scale warehouses. If you need a warehouse to store your goods for a period of time, you can contact goodcan, goodcan commitment to free storage for 60 days.

Quality Inspection

Hiring a professional purchasing agent can supervise the quality and production progress during the production and delivery of the products. Timely delivery is one of the most important concerns of all buyers, and at this point, the sourcing agent can be your representative in China to help you accomplish this important work. If a quality problem is discovered before delivery, the agent can help you discuss it with the supplier, investigate the quality problem and work out a solution.

Such quality control can help customers avoid substandard products entering the market, reduce after-sale problems and maintain brand reputation.

Product Development

The product development process is quite complex, from market research and demand analysis to product conceptualization, to concept development and validation, to product design, to sample making and testing, which involves a lot of details and requires a long time effort.

If you do it all by yourself, it may take a lot of time to execute and you may miss the market opportunity.

Therefore, it is better for you to find an agent who has experience in product development and understands how to realize your ideas.

At the end of the article, it is emphasized that choosing a professional purchasing agent in Yiwu market can make the whole purchasing process of customers smoother, more economical, and can effectively avoid risks, so that international buyers can focus on expanding the market.

I am the founder of goodcan sourcing. I have been in Yiwu for 30 years, we have experienced the birth and development of Yiwu market, I love Yiwu market, I know everything about Yiwu like the back of my hand. If you would like to visit Yiwu or have any questions, please feel free to contact me. If you need services such as sourcing from China, customized products, etc., please feel free to contact us.